Tag Archives: hot wheels

Shares at Mattel have jumped 16 per cent after it posted strong sales of the 60 year old fashion doll brand and improved profit margins. It all helped Mattel to better than expected earnings, with revenue falling less than feared.

"Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."

The toymaker has taken a hit following Toys R Us collapse leading to $650 million turnaround exercise announced last year.

The move is part of Mattel’s new focus on developing a wide variety of digital experiences based on its iconic global brands.

The sponsorship includes exclusives branding of the demo zone, live performances and an exclusive stunt car.

Mattel’s Hot Wheels brand has launched a takeover of Egmont’s Showcase issue, which features a collectable die-cast car.

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase.

Set to launch on February 21st, the update will boast two DLC cars, including the Twin Mill III and Bone Shaker.

With the likes of LEGO and Mattel both jumping on board to celebrate the 50th anniversary of Yellow Submarine, Bravado’s Joe Marziotto believes the music milestone boasts tremendous potential in the toy space.

All of the new content is scheduled to debut on each brand’s respective YouTube channel throughout 2015.