Tag Archives: how to train your dragon

AR Discs is bringing Universal DreamWorks characters into the collectable augmented reality market

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Dragons and Monster Jam fuel boys’ sector growth for Spin Master as PAW Patrol declines

How to Train Your Dragon, Monster Jam and Bakugan have been highlighted as the brands driving growth in Spin Master’s boys action category with sales surging 195.5 per cent in its Q1 trading report. The segment ended its first quarter trading period at $49.4 million, while activities, games, puzzles and …

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