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People Awards 2017: Alison Downie on HTI’s continued growth with licensors

Evergreen brands are the bread and butter for toy firm HTI, with Peppa Pig, PAW Patrol and JCB all continuing to perform well. Alison Downie, global licensing and brand director at HTI, reveals how HTI ensures it is the ‘go-to company’ for its customers and why strong relationships with licensors have been a strategic priority.

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