No stranger to licensed food and beverages, Start Licensing’s roster boasts brands including Tango, Robinson's and R Whites. Ian Downes reveals how a brand can take advantage of the growing licensed sector and why popcorn seems to be in particular good growth.
After a stellar year securing new clients in the form of Rhino Rugby and the Great British Bake Off’s Nadiya Hussain, Start Licensing’s Ian Downes is looking to the future to build on existing relationships. Despite this, here he reveals why firm’s should never be complacent.
Ian Downes talks to Licensing.biz about the growing demand for vintage in the licensing space and how Land of Lost Content is bringing retro to a new generation.
With plans to look at more Pan European partnerships for the Asterix brand, the property looks set to reach more markets in the future. Here, Ian Downes, MD of Start Licensing, talks working with Underground Toys and expanding into apparel with retailer Primark.
"Given the track record of success the brand has had already we are looking forward to talking to companies about Bouffants & Broken Hearts," said Start Licensing's Ian Downes.
Billy Langsworthy talks to Start Licensing MD Ian Downes about the roaring success of Tango, a brand whose licensing programme is worth around £4m at retail.
With a collection of over 2,000 images, the Rachael hale brand has gone from strength to strength. Here, Start Licensing’s MD Ian Downes reveals his expectations for the property and why the girls’ market is such a relevant area.
"We have some new licensees in the pipeline and the recent activity around the new album has renewed interest in Asterix," said Start Licensing's Ian Downes.
Since 1980, Eric Wimp and his alter-ego Bananaman has been delighting kids and adults alike. Ian Downes talks through the long-term plans for this classic brand.
“How to work a tradeshow” has been created to help attendees of the show gain the best value from the event.