Tag Archives: img

YouTube star Like Nastya to launch Jazwares toy line and NFT collection

The YouTube sensation, Like Nastya, has detailed the autumn launch of her first toy line, a range developed by the international toy maker, Jazwares in a partnership brokered by the global licensing agency, IMG. The seven-year-old social media star’s toy line represents the latest expansion of Nastya’s universe in which …

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British snack food brand Walkers steps into licensing as IMG renews PepsiCo partnership

The British snack food brand, Walkers is stepping into the world of licensing through a renewal agreement between IMG and PepsiCo that will also see the global licensing agency extend its representations of the Pepsi, 7UP, Cheetos, Doritos, Lay’s, and Mountain Dew brands. Since being appointed its licensing agency in …

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IMG acquires Dubai’s 20too Licensing as it expands global licensing business

IMG, a specialist in sports, events, fashion, and media, has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business. Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa for many of the world’s …

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Royal Ascot launches its first online shop and lines up new premium British brand partnerships

Ascot Racecourse has launched a suite of new licensed product collections for 2021, with a selection of premium British brands and its first online shop through a flurry of deals brokered by IMG. In a landmark moment for the racecourse, The Ascot Shop was launched in April and represents Ascot’s first …

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IMG named global licensing representative for all animated releases from Skydance Animation

IMG has been named the global licensing representative for all animated releases from Skydance Animation, including its first two features, Luck directed by Peggy Holmes, and Spellbound directed by Vicky Jenson. The new multi-year deal will see the licensing agency develop extensive product licensing portfolios for Skydance Animation’s animated films …

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Gola partners with Global Brands Group to launch new apparel collection across Europe

The British heritage sports brand, Gola and the European division of Global Brands Group Holding Limited, have signed an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a new deal brokered by IMG. The new line will be available for purchase across Europe and Russia in selected fashion …

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24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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Jazwares extends Epic Games partnership for Fortnite toys and collectables through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

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IMG and World Rugby seek global sports apparel supplier for 2021 to 2024 period

The consultation process to find a global sports apparel supplier for all World Rugby competitions during the 2021-2024 will launch this month, World Rugby and its global master licensee IMG have revealed. The global sports apparel supplier will, for the first time, have access to rights and assets for all …

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Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

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