Tag Archives: img

PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG. Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) …

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Queer Eye and Project Makeover team up for mobile app partnership

Queer Eye fans will now be able to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. In Queer Eye’s first-ever mobile app partnership, the cast joins Project Makeover’s characters to help them glamorise, accessorise and revamp their clients’ looks by completing puzzles to …

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Laura Ashley taps IMG for global brand expansion

Iconic brand Laura Ashley has appointed IMG to expand fashion, home and lifestyle products that reflect the British heritage brand in a fresh, modern way in Europe, Australia, New Zealand, China, India and the Middle East. The multi-year deal will see IMG work with the brand to create new Laura …

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Lalique Group to create fragrances for Superdry

Lalique Group has announced a worldwide perfume licensing agreement with global fashion brand Superdry, in a deal brokered by IMG. Under the terms of the agreement, which will initially run through 2032, Lalique Group will exclusively create and distribute a collection of women’s and men’s perfumes for Superdry, with the …

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FIBA appoints IMG as FIBA Basketball World Cup 2023’s global master licensee

FIBA, the International Basketball Federation, has appointed IMG, a global leader in sports, events, media and fashion, as global master licensee of the FIBA Basketball World Cup 2023, taking place 25 August – 10 September 2023 in Japan, Indonesia and the Philippines. This is the first time in the history …

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San Diego Comic Convention appoints IMG as first-ever licensing agency

San Diego Comic Convention (SDCC), organisers of the annual Comic-Con event, the iconic brand known for celebrating all things comics and related aspects of popular arts and culture, has announced that it has appointed global licensing leader IMG as its first ever exclusive licensing representative. Through this affiliation, IMG will …

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Unlimited Footwear Group and Gap announce licensing agreement

Unlimited Footwear Group (UFG) has announced a strategic licensing partnership with Gap Inc. to design, produce, and distribute Gap branded footwear throughout the European Union, the United Kingdom, Switzerland and Scandinavia, in a deal brokered by IMG. The upcoming footwear collections will reflect Gap’s values of producing elevated, well-made and …

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Rovio teams with SONIC Drive-In for Angry Birds promotion

Rovio Entertainment has teamed up again with SONIC Drive-In, the quick-service restaurant chain owned by Inspire Brands, to bring Angry Birds toys to its Wacky Pack kids meals, in a deal brokered by IMG. The partnership is part of a consumer products programme celebrating the popular entertainment franchise’s first long-format …

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Tetris readies for 40th anniversary with merchandising agent network update

The Tetris Company has announced changes to its global network of merchandise licensing agents for the world-famous Tetris brand, including new agent signings and renewals. These changes come as the company heads towards the iconic video game brand’s 40th anniversary in 2024. “We’re always looking to bring new partners on …

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Bugatti partners with Bytech for first electric scooter

Luxury sports car marque Bugatti has joined forces with Bytech to launch its first electric scooter, in a deal brokered by IMG. The new state-of-the-art model was revealed at the CES 2022 expo, attended by prominent technology companies from around the world. Available in blue, black and silver, the electric scooter …

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