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IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

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Fédération Française de Rugby names IMG its global licensing agent

Fédération Française de Rugby, the governing body for rugby union in France, has appointed IMG as its exclusive global licensing representative in a multi-year deal that will take the partnership through to 2024. Under the new deal, IMG will develop a licensing programme using the recently rebranded France Rugby logo …

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IMG named global licensing agent for bedding specialist Tempur Sealy

Tempur Sealy International, the global bedding specialist, has appointed IMG its global licensing representative for all brands in the company’s portfolio in a new, multi-year deal. IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories. “We are delighted that IMG, …

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Gene Simmons plugs in with IMG Licensing for global representation

Gene Simmons, the co-founder of the iconic rock band KISS, and rock music’s most recognised entrepreneur has appointed IMG as his first exclusive global licensing representative. IMG will now work with Simmons to build a licensing programme targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming and electronics, …

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IMG cooks up partnership between Robinson Home Products and Delish.com

In yet another licensing deal for IMG, Robinson Home Products has detailed the launch of Delish branded kitchen and dining products, a new range developed with with the online recipe and cooking video platform, Delish.com. Featuring brightly coloured and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the …

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Haribo to celebrate 100 years with IMG Licensing partnership

The global confectionary brand, Haribo has partnered with IMG to develop a suite of creative products as it prepares to celebrate its centenary anniversary next year. Under the alliance, IMG will look to build a portfolio of product partnerships that “embody the cheerful, colourful world of Haribo and its quality-first …

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Tetris renews IMG partnership to expand into Italy and Central and Eastern Europe

The Tetris Company is renewing its existing partnership with IMG in Asia, and has expanded the agreement to include Italy and Central and Eastern European countries. Since becoming the Tetris brand’s exclusive Asian merchandise licensing representative, IMG has grown the its lifestyle portfolio to include men’s, women’s and children’s apparel …

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Rugby World Cup 2019 licensing programme ‘will be largest and most successful to date’

The Rugby World Cup 2019 licensing programme is all set to be ‘the largest and most successful to date,’ according to the brand’s agency IMG and World Rugby. Pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s by over 50 per cent. IMG has …

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Laura Ashley taps into growing business in China with IMG

The British home and fashion retailer Laura Ashley is looking to IMG to exclusively license the brand in mainland China, Hong Kong and Taiwan, through consumer home, fashion, beauty and lifestyle products that reflect its heritage and the regions’ growing market trends. Founded in 1953 in a flat in Pimlico, …

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Superdry looks to IMG to develop the fashion brand’s licensing line-up

The British fashion brand, Superdry, has turned to IMG to develop a strategic licensing programme aimed at extending the brand into select new product and lifestyle categories. By negotiating licensing partnerships, IMG will help Superdry broaden its portfolio of licensed products, which may include luggage and travel-related items, personal accessories, …

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