Home / Tag Archives: img

Tag Archives: img

IMG renews representation agreement for French cinema icon Brigitte Bardot

IMG has renewed its exclusive representation agreement with Family Trademark to continue its work developing fashion collaborations for the icon of French new wave cinema, Brigitte Bardot. The screen legend of ‘And God Created Woman,’ ‘The Contempt’ and other movies remains a style icon whose classic beauty and distinctive style …

Read More »

Italian motorcycle brand MV Augusta revs up global licensing efforts with IMG

The Italian motorcycle brand, MV Augusta, has appointed IMG as its exclusive worldwide licensing representative in a move to expand its global presence through a new range of consumer products and partnerships. Its initial focus will be on apparel, motorcycle and fashion accessories, video games, and collectables. Through the new …

Read More »

Rovio taps IMG as worldwide licensing agent for Angry Birds

Rovio Entertainment has tapped IMG as its worldwide consumer products licensing agent for the popular Angry Birds franchise. The new deal will give Rovio a ‘one-stop shop’ global partner to develop a consumer products programme that spans all of the Angry Birds’ franchise’s content and platforms. The first Angry Birds …

Read More »

Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

Read More »

Netflix series Queer Eye moves into furniture with Dorel Home

The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG. Launched this week, after the recent debut of the seven-time …

Read More »

IMG named exclusive global licensing agent for video gaming’s smash hit Rocket League

IMG has been appointed as the exclusive global licensing representative for the popular Rocket League video game franchise. The move was made by the franchise owner, Psyonix in a partnership announced this week. Billed as a ‘high-powered hybrid of arcade-style soccer and vehicular mayhem’, with easy-to-understand controls and ‘fluid, physics-driven …

Read More »

IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

Read More »

Fédération Française de Rugby names IMG its global licensing agent

Fédération Française de Rugby, the governing body for rugby union in France, has appointed IMG as its exclusive global licensing representative in a multi-year deal that will take the partnership through to 2024. Under the new deal, IMG will develop a licensing programme using the recently rebranded France Rugby logo …

Read More »

IMG named global licensing agent for bedding specialist Tempur Sealy

Tempur Sealy International, the global bedding specialist, has appointed IMG its global licensing representative for all brands in the company’s portfolio in a new, multi-year deal. IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories. “We are delighted that IMG, …

Read More »

Gene Simmons plugs in with IMG Licensing for global representation

Gene Simmons, the co-founder of the iconic rock band KISS, and rock music’s most recognised entrepreneur has appointed IMG as his first exclusive global licensing representative. IMG will now work with Simmons to build a licensing programme targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming and electronics, …

Read More »