Tag Archives: IMPS

CluedUpp Games introduces new Smurfs experience

IMPS and CluedUpp Games have announced a brand new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023. In a number of city-wide events, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown …

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Spacetoon and IMPS bring Smurfs TV series, toys and live experiences to MENA

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …

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Planeta Junior extends licensing reach for The Smurfs across Spain, Portugal and Central and Eastern Europe

Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe. The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that …

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Jazwares to launch The Smurfs master toy line in 2022 as Belgian franchise looks for revival with kids

Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch. The partnership is part of International Merchandising Promotions & Services plans to revive the …

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Emoji Company teams up with Smurfs for collaborative capsule collection

The Emoji Company is celebrating a new brand collaboration with the iconic animated property, Smurfs. The partnership will now witness the launch of capsule collections across apparel, accessories, footwear, electronics, drinkware, fan merchandise, home goods, stationery, and more. The cross-over branded products are all slated to launch from spring next …

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