Tag Archives: influencers

Bits and Pixels revamps website to showcase company’s evolution into events and influencers

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The video game and geek culture licensing and brand extension agency, Bits and Pixels has revamped its website to reflect the evolution of the company and its expanded business into event production and influencer recruitment.

Founded in 2016, Bits and Pixels set out initially to provide a specialised brand extension service to video game developers and publishers. Over the past five years, the outfit has worked for a number of industry icons including Bungie, Capcom, Blizzard Entertainment, Re-Logic, and Wargaming.

Over the past 18 months, Bits and Pixels has expanded into new terrain, taking on event production projects and influencer recruitment briefs from a broadening array of clients.

“We wanted to redesign our website to reflect that evolution and to more clearly communicate the fact that we are working with clients both in the games industry and on the periphery of it, whether it’s fashion, telecoms, fast food or tech. The common goal of all our clients is to engage the gamer audience and we are doing that now in more ways than ever before,” said Su-Yina Farmer, co-director, Bits and Pixels.

Sandra Arcan, co-director, Bits and Pixels, added: “We love the fact that we still maintain our identity as a video game sector specialist but have added what we see as very complimentary services to the core of licensing and brand collabs. We have the experience and a great resource network which allows us to confidently expand our agency proposition in a way which allows us to work with existing clients in more diverse ways and start new, exciting partnerships with brands who aim to be more relevant and front of mind for gamers.”

You can check out their redesigned website here: www.bitsandpixels.agency

Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution

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Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global success throughout a year that has been fraught with unease and uncertainty owing to the coronavirus pandemic. The company has said that it is now ‘well on its way to creating market disruption,’ despite those challenges.

Having worked with YouTube talent for over a decade through its sister company, Semaphore Business Solutions, the Semaphore Licensing team has secured deals for a portfolio spanning names such as Braille Skateboarding, Blogilates, SUperHero Kids, and Trinity and Beyond.

Following a year that has seen a ‘dramatic shift’ in the placement goal for product from in-store to online, Semaphore Licensing is priming itself to see the trend continue as ecommerce continues to grow ‘at a rapid rate.’

“The impact on influencers is rapidly evolving as well, as their roles and responsibilities as public figures take a new shape in our pandemic changed global community,” suggests the firm.

“We’re well on our way to creating market disruption despite the pandemic challenges of 2020,” said Michael Bienstock, founder and CEO, Semaphore Licensing Solutions.

“We accelerated throughout a tumultuous time, and connected fans with their creators when the need for connection was at an all-time high.”

Kids Insights and The Social Store to host webinar on licensing and retail in a digital-centric world

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The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th at 4pm.

Speakers will include Kids Insights founder and CEO, Nick Richardson and founder and CEO of The Social Store, Ian Shepherd. The session will last around one hour with a Q&A session included.

The free webinar is titles Opportunities for Licensing and Retail in a Digital Centric World and will highlight the impact of technology and social media in the retail and licensing industries over the past few years. The session will look to address the challenges which the retail industry faces with emerging technology, as well as the long-lasting effect of Covid-19 and how the industry can evolve with the increase in online spend during this time.

Shepherd said: “I am very are excited to announce that I will be speaking in a free webinar with Nick Richardson from Kids Insights about the latest trends and developments in the world of retail and what the new normal will look like for the industry with more access to technology.

“There will be an excellent discussion which will help us gain greater knowledge of the digitalized trends in retail and licensing as well as identify the key players of influencer marketing.”

The format of the presentation will aim to deliver understanding to the change in kids’ ecosystems with the shift to digital, the future of ecommerce and retail and the relationship between the two going forward. It will also look at the emergence of influencers as a key marketing channel and how they can be embedded into strategies for a variety of industries including gaming, sport, TV and film.

The data provided by Kids Insights shows why brands needs to pay more attention to influencer licensing. Pre-schoolers are showing a preference for buying clothes related to their favourite YouTuber with a 56 per cent growth in the past 12 months. Also, becoming a YouTube influencer is the fourth most popular career choice for tweens (10-12s), illustrating their influence on career choices.

Nick Richardson, CEO of The Insights People, added: “We are thrilled to announce that we are hosting a free webinar with Ian Shepherd from The Social Store. This session will provide an exciting series of new insights that will help us to facilitate a wider industry conversation about the key players in the world of influencer marketing.”

Those who wish to attend the free webinar can register here: kidsinsights.com/socialstore