Tag Archives: Insights-X

Licensing-X Germany gearing up for successful show

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Event organiser Spielwarenmesse eG has issued an update on preparations for Licensing-X Germany, planned in close cooperation with Licensing International and set to take place from 5 to 7 October at the Nuremberg Exhibition Centre alongside the stationery expo Insights-X. The event aims to offer new programming and networking opportunities for the entire licensing industry, which continues to grow rapidly. 

Rapid growth

According to the Global Sizing Study by Licensing International, the worldwide retail revenue in licensed products and services amounted to 320 billion US dollars in 2021. In the German market alone, the sum adds up to 12.5 billion US dollars, an increase of 4.5% in comparison to the last study in 2019.

The strongest growth was registered by corporate brands, which grew disproportionately in the last year. This is due to the “cocooning” trend during the pandemic, whereby consumers fell back on familiar, trusted brands. The categories with the highest revenue are fashion and accessories, toys, video games, sports, entertainment electronics and foodstuffs.

Promising trends

Licensors, licensees and licensing agents, service providers and specialist retailers will all have the opportunity at the show to exploit the second largest European market, get to know its particularities and conclude new licensing deals. Currently, tried and tested properties dominated by blockbusters and famous characters from the preschool sector as well as innovative licenses from digital worlds are trending. These include NFTs, platforms such as YouTube, and streaming services. At Licensing-X Germany, the possibilities span much more than just the toy industry, offering the opportunity to reach new horizons with exciting business opportunities.

“Licensing-X Germany follows the long tradition of Licensing Market, which we have been organising for the licensing industry in the German-speaking area for over 20 years,” says Peter Hollo, who runs Licensing International in Germany. “After the pandemic continuously threw a spanner into its works, it was high time to replace an outdated hotel trade-fair format with a professional licensing trade fair. That is why Licensing-X Germany is not just a place for licensors alone, but rather the large overarching platform for all who offer services in the German-speaking licensing business.”

Market-oriented speakers

The event will be rounded off with an informative supporting programme. Licensing International will contribute with its own, already established formats such as the Licensing Awards and the Licensing University. Among the first confirmed speakers who will report on current industry topics are Prof Karl Peter Fischer, lecturer for applied management and digital marketing, and patent lawyer Christian Fortmann. Anika Scharlock, Global Relations Manager – Brand Protection at Amazon, is a keynote speaker. In addition, there will be a get-together with all participants of Insights-X on the first evening of the event.

Synergies and services

Parallel event Insights-X is the only independent specialist expo for the international stationery industry in Germany. It offers strong points of contact to the licensing business with its back-to-school category. Visitors will especially profit from the KombiTicket: at a price of 10 euros, it provides access to both expos for the entire duration and can be used as a ticket for local public transport. Opening hours are from 9 am to 6 pm on Wednesday and Thursday, and from 9 am to 5 pm on Friday. Ticket sales will begin on 27 July.

In summary, Spielwarenmesse eG’s Christian Ulrich says: “With Licensing-X Germany, we are expanding our portfolio into a rapidly growing market that is well-known to us and does business across various industries. We are doing everything we can to make the event the ‘place to be’ in the German-speaking area.”

Constantly updated information is available at the two websites www.licensing-x.de and www.insights-x.com.

Licensing International and Spielwarenmesse to launch joint licensing fair

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Spielwarenmesse eG and Licensing International have announced a co-branded event that combines their skillsets to provide the German-speaking region with a licensing event of its own. Licensing-X Germany will offer the licensing sector across Germany, Austria and Switzerland a new platform and will coincide with Insights-X, the established stationery event, from 5 to 7 October 2022 at the Nuremberg Exhibition Centre. 

“With Licensing-X Germany, we are building our portfolio in a market that shows strong growth, that we are very familiar with, and that is active in many different sectors,” says Christian Ulrich, Spokesperson of the Executive Board, about the new launch by Spielwarenmesse eG. According to Licensing International, global sales of licensed goods and services amount to some US$ 293 billion, of which about US$ 11 billion are accounted for by the German market. This diverse spectrum includes product categories such as clothing, toys, fashion accessories, video games, home decoration, foods, footwear, cosmetics, sports and gifts.

Founded in 1985, Licensing International has had an active presence in Germany since 2001 through its LicenseMarket event. “Our primary mission is to grow awareness of the licensing industry worldwide, along with its many benefits,” says Maura J. Regan, President of Licensing International. “Licensing-X Germany will foster growth and expansion in Germany as we continue to align with key practitioners across the licensing community at large.”

Through this new licensing event, Spielwarenmesse eG is expanding its existing partnership with Licensing International. “Our shared objective is to be the leading platform for the licensing business in the German-speaking region,” says Peter Hollo, who is responsible for Licensing International’s activities in Germany.

Licensing-X Germany will build on the success of LicenseMarket and introduce new programming and networking opportunities across categories for the entire licensing industry. New trends in the market, including streaming services and NFTs, will be a focus as the event highlights licensing opportunities on the horizon.