Tag Archives: Instagram

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

The partnership will look to facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share their favourite songs and build communities around music culture.