Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …
Read More »Facebook strikes deal with Universal to bring music-based experiences to social platforms
The partnership will look to facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share their favourite songs and build communities around music culture.
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