We caught up with licensing manager Jenny Smyth to talk about Historic Royal Palaces' successful collaborations, the growing heritage brands sector, and what key partnerships we can expect to see over the next year.
Having signed more than 240 partnerships in 2017, Emoji founder Marco Huesges is one busy fella. Licensing.biz caught five minutes with the CEO to discuss the latest developments for the Emoji brand.
We sat down with Sandrine de Raspide, senior vice president of the firm to find out its plans for 2018 and beyond.
After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.
With new collections on the way from Hobbs and Halcyon Days, Historic Royal Palaces is keen to join forces with even more licensees. Licensing manager, Jenny Smyth, reveals why the firm wants to raise its profile at BLE 2017 to explore further opportunities within new categories.
Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.
Thanks to a successful 2017 at retail within the plush category, Enesco is looking forward to growing the Pusheen brand. Helen Shield, director of marketing at Enesco, reveals why it’s going from strength to strength and teases a new character to join Pusheen and Stormy.
With its latest animated series catching the attention and imagination of youngsters everywhere, we sat down with Pam Kunick Cohen, head of brand management, licensing and merchandising at Technicolor to find out more about the firm's BLE plans.
Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.
A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.
We sat down with Mark Gerhard to discuss Play Fusion's ambitious new mixed reality platform that could revolutionise the toy industry.
After launching in 2011, Pink Key’s Richard Pink is taking the English Cream Tea Company into new categories, with an emphasis on giftware. Here he explains why the brand puts a contemporary spin on a traditional pastime.
The Pringles licensing programme is going from strength to strength, with existing licensees all looking to expand their product offering. Pink Key’s Richard Pink reveals why the firm expects a long career with the property and teases a potential new licensee.
As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.
Licensed brands are storming the beauty and bathing goods sector, with H&A enjoying new launches with the likes of Spider-Man and Krispy Kreme. Here, Holly Orton, the firm’s licensing and marketing manager, discusses the growth of the business and its plans to target the female demographic.
After catapulting onto the mobile gaming scene in 2009, Angry Birds has turned Rovio into an international juggernaut in gaming. We sat down with SVP of brand licensing at the firm, Simo Hämäläinen to find out what Rovio has in the pipeline.
After spending nearly two years at The Smiley Company, Jane Maxey PR and marketing assistant, is gearing up to celebrate the firm’s 45th anniversary. With a number of new partnerships under its belt and a stint at Glastonbury, here she reveals what’s next for Smiley
As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.
Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.
Having worked on some of the hottest titles in gaming including Overwatch and Metal Gear Solid, this new licensing firm give us their take on the future of the sector.
Following a new style guide, the Flower Fairies brand is set to gain a new line of licensed goods ready for autumn 2018. Here, Thomas Merrington, creative director for Penguin Ventures, reveals plans to collaborate with a fashion label and why the firm wants licensees to be brave with the new designs.
Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph
For years HRP has brought the splendor of iconic locations to homes around the world. Licensing Manager Jenny Smyth talks us through the brand's history.
We sat down with the CEO of one of the biggest names in gaming merchandise to come out of the US and lifelong gamer Sean Gailey to find out the story behind J!NX.