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From page to stage and the digital age: Beast Quest’s journey from print to mobile and video gaming

Beast Quest is a global publishing sensation that to date has sold more than 20 million books since its first publication in the UK some 12 years ago. In just over a decade, the book franchise has released over 150 titles in over 30 languages and transitioned itself from print …

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It’s World Emoji Day 2020 – Emoji Company CEO, Marco Huesges talks the continued success of the global brand

It’s World Emoji Day 2020 and a happy World Emoji Day to you all, a day on which not only the Emoji Company itself, but the hundreds upon thousands of emoji users the world over celebrate the global popularity of those little icons that have been helping people spread their …

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From CloudBabies to Shane the Chef: Why HoHo Entertainment is ‘turning it all on its head’ post pandemic

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

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Travel Man: Richard Pink captures the glamour of Pan Am

The air bridges have been opened and the holiday makers are scouring the internet for the best deals this summer, but Richard Pink, MD and founder of Pink Key Licensing recalls a time when travel had a certain glamour to it; a time when it was a little less about …

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Licensing chatter: 10 questions with Start Licensing’s Ian Downes

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

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‘We are focusing on STEAM toys as our core toy proposition,’ says National Geographic Partners

After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.

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Historic Royal Palaces on its dedication to working with licensees

With new collections on the way from Hobbs and Halcyon Days, Historic Royal Palaces is keen to join forces with even more licensees. Licensing manager, Jenny Smyth, reveals why the firm wants to raise its profile at BLE 2017 to explore further opportunities within new categories.

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