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Tag Archives: interview

‘We are focusing on STEAM toys as our core toy proposition,’ says National Geographic Partners

After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.

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Historic Royal Palaces on its dedication to working with licensees

With new collections on the way from Hobbs and Halcyon Days, Historic Royal Palaces is keen to join forces with even more licensees. Licensing manager, Jenny Smyth, reveals why the firm wants to raise its profile at BLE 2017 to explore further opportunities within new categories.

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Xilam’s Marie-Laure Marchand on the importance of BLE

Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.

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Pusheen brand enjoys ‘substantial growth’ in 2017

Thanks to a successful 2017 at retail within the plush category, Enesco is looking forward to growing the Pusheen brand. Helen Shield, director of marketing at Enesco, reveals why it’s going from strength to strength and teases a new character to join Pusheen and Stormy.

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Plundering The Deep: Technicolor talks its headline property at BLE

With its latest animated series catching the attention and imagination of youngsters everywhere, we sat down with Pam Kunick Cohen, head of brand management, licensing and merchandising at Technicolor to find out more about the firm's BLE plans.

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Knight’s watch: A look at BLE 2017’s offering

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

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Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

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