Tag Archives: interview

A Full English | Golden Goose on putting English Heritage in the product and on the packaging

With over 400 historical and cultural sites across the country as well as a portfolio that spans the ages, from the mysteries of Stonehenge to the art deco interiors of Eltham Palace, the playground of opportunity for the English Heritage brand to explore through consumer products and licensing is vastly …

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Rocket Licensing | “There’s real opportunity to make retail an experience and destination again”

For those of the industry who tuned into the special licensing panel discussion at this year’s London Book Fair, albeit in its digital format, you’d have caught Rocket Licensing’s join managing director, Rob Wijeratna waxing lyrical on the virtues of Eric Carle’s The Very Hungry Caterpillar, a phenomenon of the …

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Artifacts and the arts effect | ARTiSTORY explores cultural IP licensing’s current burst of energy

With the reopening of cultural and heritage sites and museums across the globe, so too is the cultural IP licensing space seeing a burst of energy, fuelled by increased staffing and a renewed understanding of its importance towards the success of the sector. Co-founder and managing director of ARTiSTORY, Yizan …

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Heritage Month | Modern history: The Cartoon Museum and the role of museums in a post-pandemic world

There’s no question that the pandemic had a huge and still reverberating impact on the country’s cultural and heritage sector, forcing shut the doors of establishments across the UK, and applying a financial squeeze on an industry largely dependent on footfall and wallets of the nation’s leisure and tourism market. …

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Oxford’s finest | Start Licensing’s Ian Downes on exploring The Ashmolean through licensing

Founded in 1683, The Ashmolean is the University of Oxford’s museum of art and archaeology, with world famous collections spanning Egyptian mummies to contemporary art. Recognised as the first museum to open its doors to the general public, The Ashmolean holds its ability to tell human stories ‘across cultures and …

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KFC Bucket Hats and the sell-out success of INK Branded

KFC, Warburtons, and the World of David Walliams, if you’ve spotted licensing activity across any or all of these brands over the past few weeks and months, then you’ll be aware of the work INK Branded, a specialists in the licensed apparel and merchandise space that is currently working with …

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Environment | “Toy recycling is key to educating children”: Wastebuster’s call to the industry

An underwater photographer turned campaigner, conservationist, and educator on the environmental impact of climate change and pollution on the world’s oceans, Katy Newnham is about to embark on her latest venture to help change the course of history. Last week, Wastebuster launched its Recycle to Read and Toy Take Back …

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Culture sculpture: Beer Buddies and the fine art of merchandising

A two-man operation working out of a headquarters in Wheal Vor, in Cornwall, Beer Buddies has started to make its presence known on the pop culture licensing and merchandise scene through its range of best-selling Motorhead, Iron Maiden, and now Original Stormtrooper bottle openers. Using traditional sculpting methods put to …

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Plush toy specialist Posh Paws readies for “biggest year yet” thanks to heavyweight licensing portfolio

The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …

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Comic effect: How the UK’s love for comic books is keeping The Cartoon Museum Covid-secure

Whether it was at its former home along Little Russell Street in London’s Bloomsbury, or its new Wells Street, Fitzrovia abode, The Cartoon Museum had never previously had an issue with footfall. At the height of its popularity in the former location, the museum was pulling in 38,000 visitors a …

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