Tag Archives: interview

Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.

Thanks to a successful 2017 at retail within the plush category, Enesco is looking forward to growing the Pusheen brand. Helen Shield, director of marketing at Enesco, reveals why it’s going from strength to strength and teases a new character to join Pusheen and Stormy.

With its latest animated series catching the attention and imagination of youngsters everywhere, we sat down with Pam Kunick Cohen, head of brand management, licensing and merchandising at Technicolor to find out more about the firm's BLE plans.

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

We sat down with Mark Gerhard to discuss Play Fusion's ambitious new mixed reality platform that could revolutionise the toy industry.

After launching in 2011, Pink Key’s Richard Pink is taking the English Cream Tea Company into new categories, with an emphasis on giftware. Here he explains why the brand puts a contemporary spin on a traditional pastime.

The Pringles licensing programme is going from strength to strength, with existing licensees all looking to expand their product offering. Pink Key’s Richard Pink reveals why the firm expects a long career with the property and teases a potential new licensee.

As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.

Licensed brands are storming the beauty and bathing goods sector, with H&A enjoying new launches with the likes of Spider-Man and Krispy Kreme. Here, Holly Orton, the firm’s licensing and marketing manager, discusses the growth of the business and its plans to target the female demographic.