Tag Archives: interview

We sat down with Mark Gerhard to discuss Play Fusion's ambitious new mixed reality platform that could revolutionise the toy industry.

After launching in 2011, Pink Key’s Richard Pink is taking the English Cream Tea Company into new categories, with an emphasis on giftware. Here he explains why the brand puts a contemporary spin on a traditional pastime.

The Pringles licensing programme is going from strength to strength, with existing licensees all looking to expand their product offering. Pink Key’s Richard Pink reveals why the firm expects a long career with the property and teases a potential new licensee.

As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.

Licensed brands are storming the beauty and bathing goods sector, with H&A enjoying new launches with the likes of Spider-Man and Krispy Kreme. Here, Holly Orton, the firm’s licensing and marketing manager, discusses the growth of the business and its plans to target the female demographic.

After catapulting onto the mobile gaming scene in 2009, Angry Birds has turned Rovio into an international juggernaut in gaming. We sat down with SVP of brand licensing at the firm, Simo Hämäläinen to find out what Rovio has in the pipeline.

After spending nearly two years at The Smiley Company, Jane Maxey PR and marketing assistant, is gearing up to celebrate the firm’s 45th anniversary. With a number of new partnerships under its belt and a stint at Glastonbury, here she reveals what’s next for Smiley

As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.

Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.

Having worked on some of the hottest titles in gaming including Overwatch and Metal Gear Solid, this new licensing firm give us their take on the future of the sector.