We sat down with Mark Gerhard to discuss Play Fusion's ambitious new mixed reality platform that could revolutionise the toy industry.
Read More »Pink Key on growing the English Cream Tea Company’s brand reputation
After launching in 2011, Pink Key’s Richard Pink is taking the English Cream Tea Company into new categories, with an emphasis on giftware. Here he explains why the brand puts a contemporary spin on a traditional pastime.
Read More »Pink Key’s Richard Pink on what makes Pringles a distinct brand
The Pringles licensing programme is going from strength to strength, with existing licensees all looking to expand their product offering. Pink Key’s Richard Pink reveals why the firm expects a long career with the property and teases a potential new licensee.
Read More »Monster Brands: Capcom talk their AW slate
As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.
Read More »How is H&A redefining the luxury bathing aisle?
Licensed brands are storming the beauty and bathing goods sector, with H&A enjoying new launches with the likes of Spider-Man and Krispy Kreme. Here, Holly Orton, the firm’s licensing and marketing manager, discusses the growth of the business and its plans to target the female demographic.
Read More »Meet the Flockers: Rovio talks Angry Birds and Battle Bay (Video Games Month)
After catapulting onto the mobile gaming scene in 2009, Angry Birds has turned Rovio into an international juggernaut in gaming. We sat down with SVP of brand licensing at the firm, Simo Hämäläinen to find out what Rovio has in the pipeline.
Read More »People Awards 2017: Jane Maxey on why Smiley is going from strength to strength
After spending nearly two years at The Smiley Company, Jane Maxey PR and marketing assistant, is gearing up to celebrate the firm’s 45th anniversary. With a number of new partnerships under its belt and a stint at Glastonbury, here she reveals what’s next for Smiley
Read More »IMG’s Tim Smith talks the RAF’s 100th anniversary celebrations
As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.
Read More »Hannah Aspey of Oxford Limited talks the rich history of the University of Oxford
Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.
Read More »The Love of the Game: Bits + Pixels talk the future of the gaming space
Having worked on some of the hottest titles in gaming including Overwatch and Metal Gear Solid, this new licensing firm give us their take on the future of the sector.
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