Tag Archives: interview

Penguin Ventures on the strength of the Flower Fairies brand

Following a new style guide, the Flower Fairies brand is set to gain a new line of licensed goods ready for autumn 2018. Here, Thomas Merrington, creative director for Penguin Ventures, reveals plans to collaborate with a fashion label and why the firm wants licensees to be brave with the new designs.

Read More »

Moose Toys’ Claire McGarry on why immersive experiences are vital for brands

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

Read More »

IMG on taking Ascot Racecourse to the High Street

With plans to extend Ascot into the High Street retail space, Gabrielle Sims from IMG hopes to take the iconic horse racing brand into new territories and categories. Here, she reveals why apparel, accessories, gifting and more are perfect for the brand.

Read More »

BLE 2016: Sesame Workshop’s Risa Greenbaum on why Sesame Street has had a ‘fantastic year’

Sesame Street is set to make its debut in the UK next month, and with season three and four of The Furchester Hotel launching in autumn, the property’s success looks set to continue. Here, Risa Greenbaum, AVP of international licensing at Sesame Workshop reveals why guests at BLE 2016 should stop by CPLG’s stand to learn more about the brand.

Read More »

Slush Puppie brand set for toys, says Pink Key’s MD Richard Pink

With plans to expand into more categories in the future, we could soon be seeing Slush Puppie branded toys and food. Here, Richard Pink, MD of Pink Key, reveals why the iconic pup is still so popular with adults and children alike and why the next 12 months are critical to the brand.

Read More »

BLE 2016: Oxford University’s Chris Evans on why licensing is key to the institution

Since teaming up with Brandsdistribution.com for a new apparel line, Oxford University now has plans to expand its fashion offering even further. Here, Chris Evans, MD of Oxford Ltd, reveals how successful the Oxford furniture range and wallpaper collections have proved and why licensing is vital to the brand.

Read More »

‘Licensing Expo is always a highlight in the licencing calendar’ says 360 Audit’s Henna Riaz

Now that the dust has settled on the Licensing Expo in Vegas, we catch up with Henna Riaz, managing director of 360 Audit, to find out why the event is the ‘perfect environment’ to network with individuals in the industry and whether the team will be returning next year.

Read More »