Tag Archives: interview

IMG’s Tim Smith talks the RAF’s 100th anniversary celebrations

As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.

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Hannah Aspey of Oxford Limited talks the rich history of the University of Oxford

Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.

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Penguin Ventures on the strength of the Flower Fairies brand

Following a new style guide, the Flower Fairies brand is set to gain a new line of licensed goods ready for autumn 2018. Here, Thomas Merrington, creative director for Penguin Ventures, reveals plans to collaborate with a fashion label and why the firm wants licensees to be brave with the new designs.

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Moose Toys’ Claire McGarry on why immersive experiences are vital for brands

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

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IMG on taking Ascot Racecourse to the High Street

With plans to extend Ascot into the High Street retail space, Gabrielle Sims from IMG hopes to take the iconic horse racing brand into new territories and categories. Here, she reveals why apparel, accessories, gifting and more are perfect for the brand.

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