Tag Archives: interview

After catapulting onto the mobile gaming scene in 2009, Angry Birds has turned Rovio into an international juggernaut in gaming. We sat down with SVP of brand licensing at the firm, Simo Hämäläinen to find out what Rovio has in the pipeline.

After spending nearly two years at The Smiley Company, Jane Maxey PR and marketing assistant, is gearing up to celebrate the firm’s 45th anniversary. With a number of new partnerships under its belt and a stint at Glastonbury, here she reveals what’s next for Smiley

As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.

Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.

Having worked on some of the hottest titles in gaming including Overwatch and Metal Gear Solid, this new licensing firm give us their take on the future of the sector.

Following a new style guide, the Flower Fairies brand is set to gain a new line of licensed goods ready for autumn 2018. Here, Thomas Merrington, creative director for Penguin Ventures, reveals plans to collaborate with a fashion label and why the firm wants licensees to be brave with the new designs.

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

For years HRP has brought the splendor of iconic locations to homes around the world. Licensing Manager Jenny Smyth talks us through the brand's history.

We sat down with the CEO of one of the biggest names in gaming merchandise to come out of the US and lifelong gamer Sean Gailey to find out the story behind J!NX.

With plans to extend Ascot into the High Street retail space, Gabrielle Sims from IMG hopes to take the iconic horse racing brand into new territories and categories. Here, she reveals why apparel, accessories, gifting and more are perfect for the brand.