Tag Archives: interview

VEGAS 2016: Studio 100’s Christophe Drevet on the successful expansion of the Heidi brand

A second series for Heidi is already in production, and with a film set for release in 2018 the property is continuing its success. Christophe Drevet, international consumer products director at Studio 100, reveals details about the new Heidi toys on the way from Famosa and the company’s five-year plan for Maya the Bee.

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Perfetti van Melle’s Marta Ballesteros on why Chupa Chups is performing ‘phenomenally well’

With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

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VEGAS 2016: ITV’s Trudi Hayward talks success of Thunderbirds Are Go and plans for expansion

Thunderbirds Are Go is live in 13 markets, with more markets on the way. We talk with ITV’s SVP and global head of merchandise, Trudi Hayward, about what the firm is set to shout about at the Licensing Expo and why this industry remains one of the best to work in.

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VEGAS 2016: Marco Hüsges on the “universal appeal” of the emoji brand

With the Licensing Expo under a week away, the emoji company is preparing to showcase its broad portfolio to attendees. Here, Marco Hüsges, CEO and founder of the emoji company, talks about the importance of making relationships with new clients and his favourite thing about the show.

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‘Licensing is at the heart of our business’ says Bon Bon Buddies’ Emily Howarth

After being awarded the licensing contract for The Secret Life of Pets earlier this year by Universal, Bon Bon buddies has revealed it is ‘thrilled’ to develop a line of confectionery based on the film. Here, the firm’s international licensing manager Emily Howarth, reveals what licensed confectionery has been most popular and the company’s excitement to be shortlisted for a LIMA international licensing award.

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‘Publishing is the lynchpin for the Jacqueline Wilson property’ says Start Licensing’s Ian Downes

With over 100 published novels, Jacqueline Wilson’s publishing slate is constantly gowning. Now the brand is readying the new book release of Rent a Bridesmaid this year, and here Ian Downes, MD of Start Licensing, reveals what else is in store for the property.

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Caroline Mickler on why publishing is a key element to The Moomins strategy

After making its first appearance in print back in 1945, it seems publishing is a vital component for the Moomin brand. Here, Caroline Mickler of Caroline Mickler Limited discusses why she hopes to further develop the Moomins characters in the fashion arena and details the property's upcoming new TV series.

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