Tag Archives: interview

‘Licensing is at the heart of our business’ says Bon Bon Buddies’ Emily Howarth

After being awarded the licensing contract for The Secret Life of Pets earlier this year by Universal, Bon Bon buddies has revealed it is ‘thrilled’ to develop a line of confectionery based on the film. Here, the firm’s international licensing manager Emily Howarth, reveals what licensed confectionery has been most popular and the company’s excitement to be shortlisted for a LIMA international licensing award.

Read More »

‘Publishing is the lynchpin for the Jacqueline Wilson property’ says Start Licensing’s Ian Downes

With over 100 published novels, Jacqueline Wilson’s publishing slate is constantly gowning. Now the brand is readying the new book release of Rent a Bridesmaid this year, and here Ian Downes, MD of Start Licensing, reveals what else is in store for the property.

Read More »

Caroline Mickler on why publishing is a key element to The Moomins strategy

After making its first appearance in print back in 1945, it seems publishing is a vital component for the Moomin brand. Here, Caroline Mickler of Caroline Mickler Limited discusses why she hopes to further develop the Moomins characters in the fashion arena and details the property's upcoming new TV series.

Read More »

Warner Bros’ Paul Bufton on why DC Super Hero Girls is a game changer for the girls’ market

Designed to give fans the chance to play, watch and read, Paul Bufton, VP of licensing and business development at Warner Bros. Consumer Products EMEA, believes DC Super Hero Girls will take the region by storm when it launches. Here, he reveals why the brand will be so crucial to the girls’ market.

Read More »

Samsung’s Michael Hahn on the success of its fashion division

With partners including Diesel Kids, Catherine Malandrino and Weatherproof, Samsung’s fashion division can offer brands a route to market in the fashion space. Here, Michael Hahn VP of fashion at Samsung C&T America reveals why the company is now exploring new areas to expand this side of the business.

Read More »

Blonde Sheep Licensing’s Natasha Dyson talks plans for Petra’s Planet in the publishing space

With 20,000 new registered users each month, Natasha Dyson MD of Blonde Sheep Licensing believes Petra’s Planet will continue to grow in popularity with fans. With a tablet compatible site on the way later this year, here Dyson explains why the property has the potential to big in the girls’ space.

Read More »

SmileyWorld’s CEO Nicolas Loufrani on plagiarism, the school market and a push for more toys

After developing the world’s first graphical emoticons used online in 1998, SmileyWorld has gone on to become a globally recognised brand. Here the firm’s CEO Nicolas Loufrani talks about how apparel is one of the firm’s best performing categories and why SmileyWorld can’t be beaten by its competitors.

Read More »