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Now the show has reached a new viewing record in EMEA, Johanne Broadfield, VP at Cartoon Network Enterprises EMEA, explains why fans should watch out for Gumball in unexpected retail places and how its new style guide has created great scope for new product.
Read More »DHX Brands’ Tom Roe on the toy potential of Airmageddon
CBBC’s new show Airmageddon is set to hit screen in February, and with DHX Brands heading up the show’s licensing deals here Tom Roe, commercial director at the firm, reveals how the company will bring its creativity into the consumer market and why the show will take ‘DHX Brands into a completely new sphere’.
Read More »Behind the scenes of Airmageddon
With drones drumming up more and more interest with consumers, now the CBBC is readying to launch its very own drone contest show. Here Jade Burke goes behind the scenes of the Airmageddon TV set to see how difficult it is to fly a drone and what its creator Steve Carsey has planned for the series.
Read More »‘2016 will be the biggest year yet for the Teenage Mutant Ninja Turtles movie franchise’ says Nickelodeon
Here Marianne James, VP consumer products UK and Ireland and European retail sales and marketing at Nickelodeon and Viacom Consumer Products, reveals why the Turtle brand is an evergreen property and how Turtle domination is set to continue until 2018 and beyond.
Read More »eOne’s Hannah Mungo on the company’s retail plans for Roald Dahl’s The BFG
With The BFG film release set for July, Hannah Mungo, head of UK licensing at Entertainment One, reveals her hopes to develop more licensing campaigns with retailers in the future.
Read More »Pink Key reveals why the Pringles brand is going from strength to strength
With five licensees already signed up, Pink Key’s MD Richard Pink details the firm’s new licensing programme for Pringles and what 2016 has in store for the brand.
Read More »TSBA Group on why TVR Automotive is set to be a key focus in 2016
Jack Stokes, licensing category manager at TSBA Group, reveals what has driven a year of significant growth and expansion for the firm.
Read More »Bulldog Licensing on why 2015 has been a ‘phenomenal year’ for Yo-Kai Watch
Rob Corney, group MD at Bulldog Licensing, reveals his licensing plans for Yo-Kai Watch and why the boys’ market has been so strong for the company.
Read More »PopCap Games on the success of Plants vs. Zombies and 2016 licensing plans
Next year will see a new line of toys, plush, and apparel coming to retailers to support the release of Plants vs. Zombies Garden Warfare 2, explains Adam Christensen from PopCap Games.
Read More »‘Year after year, the All Blacks brand becomes more notorious’ says TF1 Licences
Guillaume Lascoux, senior manager of marketing, trade, development and acquisition at TF1 Licences reveals why the rugby World Cup has boosted the success of the All Blacks brand.
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