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With five licensees already signed up, Pink Key’s MD Richard Pink details the firm’s new licensing programme for Pringles and what 2016 has in store for the brand.
Read More »TSBA Group on why TVR Automotive is set to be a key focus in 2016
Jack Stokes, licensing category manager at TSBA Group, reveals what has driven a year of significant growth and expansion for the firm.
Read More »Bulldog Licensing on why 2015 has been a ‘phenomenal year’ for Yo-Kai Watch
Rob Corney, group MD at Bulldog Licensing, reveals his licensing plans for Yo-Kai Watch and why the boys’ market has been so strong for the company.
Read More »PopCap Games on the success of Plants vs. Zombies and 2016 licensing plans
Next year will see a new line of toys, plush, and apparel coming to retailers to support the release of Plants vs. Zombies Garden Warfare 2, explains Adam Christensen from PopCap Games.
Read More »‘Year after year, the All Blacks brand becomes more notorious’ says TF1 Licences
Guillaume Lascoux, senior manager of marketing, trade, development and acquisition at TF1 Licences reveals why the rugby World Cup has boosted the success of the All Blacks brand.
Read More »“TOBOT is ready to conquer the Western markets,” says m4e
Following the brand’s start in France, Bernd Conrad, head of licensing at m4e believes that TOBOT will reach more territories in the future, with more publishing and apparel to follow.
Read More »Half Moon Bay on an “excellent year” for its DC Super Heroes range
Half Moon Bay's sales and marketing manager Ben Craddock explains why DC has been key member of its portfolio for over 10 years.
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