Tag Archives: ITOCHU

Barbie on a mission to grow licensing portfolio in Japan with fashion name ITOCHU

Mattel is looking to expand the global licensing programme for its iconic fashion doll brand, Barbie, having entered into a multi-year agreement with ITOCHU for the Japanese market. ITOCHU is a recognised leader in the region’s fashion sector with a portfolio that currently boasts over 100 well-known fashion brands, including …

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