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The activity is being rolled out to 20 Regatta stores in the UK and Ireland with a full window display kit.

In a deal that covers all territories and languages, Pan Macmillan will launch the media tie-in publishing range from A/W 2018 to coincide with the broadcast premiere.

The move arrives as part of the broadcaster’s ongoing fight against the influence of shows backed by US rivals such as Netflix and Amazon.

The adaptation of the cult anime series will be a joint venture between the two studios.

‘With the imminent launch on CITV and ITV, we’re delighted that even more boys in the UK will soon be able to enjoy the fantastic new Ben 10 adventures,’ says Cartoon Network’s Graham Saltmarsh.

ITVS GE is gearing up for a big BLE and an even bigger year ahead. Licensing.biz talks to SVP global head of merchandise, Trudi Hayward about what the studio has in store.

The firm has signed a raft of licensees across publishing, toys, apparel and gifting for the hit CG animated comedy series, Oddbods.

To celebrate the show’s return this October, ITVS GE will be delivering a comprehensive launch campaign across events, retail promotions and new product launches.

The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys’ properties.

ITV revealed in a statement that Entertainment One has ‘rejected’ the broadcaster’s offer of 236p a share for the company.

Thunderbirds Are Go is live in 13 markets, with more markets on the way. We talk with ITV’s SVP and global head of merchandise, Trudi Hayward, about what the firm is set to shout about at the Licensing Expo and why this industry remains one of the best to work in.

ITVS GE has appointed Kasmanas as its licensing agent in Brazil where it will build a dedicated consumer products programme for the brand.

In the UK, the show has quickly risen to become one of the top five shows currently airing on CITV for 2016.

Talks include 'Managing Licensing Programmes at Retail', 'The Role of the Licensor' and 'Making Licensing Work for Manufacturers'.

ITV Studios Global Entertainment eyes US expansion for the hit drama series with the appointment of licensing agent, Knockout Licensing.

In partnership with European master toy firm RP2, the new collection of toys based on the global hit TV and YouTube series will roll out to retailers next year.

The free-to-play game will feature action, adventure and visuals from the new TV series.

One Animation appoints ITVS GE as UK licensing agent for sketch-based series with global fan-base growth.

Celebrating its 50th anniversary this year, Thunderbirds is a favourite among kids and adults alike. ITV's SVP, global head of merchandise talks through licensing plans for this year's Thunderbirds Are Go.

Sales director and partner at Kokomo Studios, John Harris discusses why Thunderbirds is perfect for the kids' washing and bathing products sector.

ITV Studios Global Entertainment's EVP of kids' content and distribution, Steve Green talks to Licensing.biz about the global reach of the Thunderbirds Are Go brand.

The firm has seen large demand for the show’s female character Kayo.