Tag Archives: jakks pacific

Dress up specialist Disguise Inc expands EMEA presence with UK senior leadership appointments

Disguise Inc, the costume division of the global toy company, JAKKS Pacific, has tapped industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts across EMEA, as it looks to build a team of costume experts across sales, design, and marketing within the region. David …

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Haribo expands its happy world with first 100th anniversary product launches

The global confectionery brand, Haribo is preparing to celebrate its milestone 100th anniversary next year, with the latest launch in a roll-out of consumer products spanning toys, footwear, apparel, and homewares throughout 2021. Developed through collaborations forged by IMG, Haribo’s consumer products programme kicked off last month with the worldwide …

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Stateside | Hit pre-school series Bluey makes play for costumes market with Disguise, Inc partnership

Bluey, the hit children’s animated TV series from Ludo Studio and BBC Studios, is making a new play for the American costume and fancy dress market, thanks to a new partnership with JAKKS Pacific’s Halloween costume division, Disguise, Inc. Under the partner, Disguise is set to design, market, manufacture, and …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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JAKKS Pacific extends global toy deal with SEGA for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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Universal Brand Development opens vault to Disguise Inc for new Halloween dress up items

The costumes specialist, Disguise Inc has expanded upon its North American partnership with Universal Brand Development to design, manufacture, and distribute Halloween costumes, accessories, inflatables, and more based on some of its most popular properties. The expanded collaboration will mark the first time that Disguise has held multi-year portfolio rights …

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JAKKS Pacific extends SEGA deal for Sonic the Hedgehog 2 movie toys and dress up

JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …

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Nintendo taps Disguise Inc for Kirby costumes as global videogame licensing market ‘explodes’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines

JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will see the toy maker continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toys worldwide. Over the course of the last year alone, JAKKS has launched a vast portfolio …

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