Tag Archives: jazwares

Farshore to publish Squishmallows official collector’s guide

Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.  Since Squishmallows launched in …

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Jazwares expands footprint in Europe with new sales office in Paris

Jazwares, a global leader in toys and licensing, has announced the opening of its new French office in Paris, as part of its global expansion plans. The Paris location adds to the existing group of European offices in the UK, Germany and Holland, and is a reflection of the company’s …

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Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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Squishmallows pushes for global lifestyle brand status with cross-category product launches

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting its Squishmallows plush brand sensation. On the heels of the milestone of 100 million Squishmallows sold, Jazwares is teaming with a raft of licensees to make Squishmallows a global lifestyle brands for fans, families, and collectors …

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Spacetoon and IMPS bring Smurfs TV series, toys and live experiences to MENA

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …

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YouTube star Like Nastya to launch Jazwares toy line and NFT collection

The YouTube sensation, Like Nastya, has detailed the autumn launch of her first toy line, a range developed by the international toy maker, Jazwares in a partnership brokered by the global licensing agency, IMG. The seven-year-old social media star’s toy line represents the latest expansion of Nastya’s universe in which …

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Jazwares appoints new commercial and licensing director amid continued ambitious plans for European growth

As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director. After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys …

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Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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Dino Ranch renewed for second season at Disney as its US preschool licensing slate readies for growth

The popular preschool series, Dino Ranch has been renewed for a second season at Disney, with a scheduled broadcast date on Disney Junior and Disney+ in the US and Latin America for the beginning of 2022. A broad licensing programme is already underway with a master toy line from Jazwares …

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From the US | Jazwares unveils its Dino Ranch toy, plush, playset and vehicle line-up

Jazwares has finally unveiled its highly anticipated Dino Ranch toy line, expanding on the dinosaur themed world of play from the popular animated series which has become the number one preschool show on US cable since it launched in January. Items in the new range from Jazwares will be making …

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