After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.
Read More »Historic Royal Palaces on its dedication to working with licensees
With new collections on the way from Hobbs and Halcyon Days, Historic Royal Palaces is keen to join forces with even more licensees. Licensing manager, Jenny Smyth, reveals why the firm wants to raise its profile at BLE 2017 to explore further opportunities within new categories.
Read More »Xilam’s Marie-Laure Marchand on the importance of BLE
Xilam’s raft of kids’ series are all enjoying growth following the appointment of new licensing agents. Marie-Laure Marchand, SVP of global consumer product and media distribution at Xilam Animation, details why Paprika lends itself to new toys and how crucial BLE is.
Read More »Pusheen brand enjoys ‘substantial growth’ in 2017
Thanks to a successful 2017 at retail within the plush category, Enesco is looking forward to growing the Pusheen brand. Helen Shield, director of marketing at Enesco, reveals why it’s going from strength to strength and teases a new character to join Pusheen and Stormy.
Read More »There’s a ‘healthy appetite for Hey Duggee toys’, says BBC Worldwide
After securing toy partners in Jazwares and Golden Bear, BBC Worldwide has witnessed a growing demand for toys inspired by the property. Here, the firm’s global brand director for pre-school, Harriet Newby Hill, reveals all on the brand’s burgeoning social media following and plans to take Hey Duggee to new territories.
Read More »Jakks to develop toys for The Incredibles 2
‘We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,’ says Jakks’ Stephen Berman.
Read More »Samsung reveals The LEGO Ninjago Movie-inspired tablet
The tablet comes packed with content for any LEGO fan, as well as a bundle of features.
Read More »Guru Studio prepares season three of True and the Rainbow Kingdom
The latest series will make its debut on Netflix in 2019.
Read More »Bioworld International to support BLE 2017’s new Gaming Activation
Leading gaming IPs have also been confirmed, including King’s Candy Crush and Capcom’s Street Fighter.
Read More »Nickelodeon details multiplayer online game
Living Loud: Lincoln’s List has been inspired by the Nicktoons show, The Loud House.
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