Under the new deal, a total of 20 JCB branded frames will be made available to consumers, offering diverse styles and designs across men’s, women’s and unisex frames.
The company has bolstered its licensing agreements with toy brands HTI and Golden Bear, with new lines set to launch in the future.
The competition will run on air every morning to offer youngsters the chance to win a bundle of prizes including a JCB ride-on with Front Loader as well as other JCB toys and wellies.
JCB Kids will be organising a range of experiential activities to promote the children’s brand and engage families.
Shows two oversize child's hands made of aluminium, playing with JCB vehicles and figures.
We find out how licences make a difference on the App Store.