Jewel Branding & Licensing signs global giftware brand Lolita

Atlanta-based Jewel Branding & Licensing (JBL) has announced their representation of sought-after giftware brand Lolita for worldwide consumer product licensing.

The Lolita brand of collectab­­­le glassware was founded in 2004 by designer Lolita Healy, and has developed into an empire of 29 million products sold in more than 40 countries worldwide, and over 100,000 active glassware collectors. During the brand’s top year, $22 million was sold in the wholesale marketplace.

The brand “empowers women to celebrate life’s special moments while bringing joy to themselves and others with positive and fun designs”. With Lolita’s exponential growth and popularity, JBL believes the brand is well positioned to expand into multiple categories such as home décor, stationery/crafts, apparel, tabletop, gift, beauty accessories, textiles, and many more.

“We are thrilled by the recent signing of the Lolita brand,” says Carol White, Vice-President of Art Licensing, Jewel Branding & Licensing. “This fun and special moments gift brand, with its distinctive design and ‘celebrate life’ attitude, has captured the hearts of consumers around the world. We are excited to bring the Lolita signature style and empowering message to new categories that align with the brand and its loyal audience.”

“I chose Jewel Branding to represent and guide the brand’s future licensing growth and the timing is perfect with the upward momentum I’ve seen at Lolita,” says Lolita Healy. “The brand is about celebrating special occasions, gift giving and delivering joy to millions, with touchpoints to every personality and occasion. My art has global appeal due to its very nature of celebration and recipient art, spending special times with friends and family, and celebrating all those big, little moments that my brand represents… Jewel Branding, with their female-owned approach, global reach, and amazing reputation is the perfect agency for me.”

Jewel Branding & Licensing represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, Frank Lloyd Wright, and EttaVee.

Jewel Branding and Licensing celebrates Black History Month with artist and influencer showcase

Jewel Branding and Licensing is marking Black History Month by highlighting and celebrating the black artists, designers, and influencers from across its portfolio, including Kendra Dandy of Bouffants & Broken Hearts, and Jessi Raulet of Etta Vee.

Now featured on the homepage of Walmart.com as part of the retailer’s own celebration of Black History Month, Kendra Dandy has become a revered name across the art scene as well as an exciting licensing partner across the greetings, stationery, and lifestyle sectors.

Bouffants & Broken Hearts’ Kendra Dandy

Most recently Dandy’s Bouffants & Broken Hearts brand joined forces with Athleta for a collection of masks and t-shirts as part of its limited edition artist series. Meanwhile, American Greetings partnered with Dandy to launch an endcap collection of greetings cards slated for release at a major US retailer this year.

International growth for Bouffants & Broken Hearts has arrived via partnerships with Vadobag, Stationery Team, Bagtrotter, Vivat, and Top Creative, all launching across Europe. The popular Dutch online kids’ clothing retailer Kleertjes is scheduled to launch an exclusive Bouffants kids’ clothing collection through licensee Retail Tribes.

The personalised online card retailer Moonpig is refreshing Kendra’s collection of cards with some new sassy designs in the UK. Additionally, Dandy has signed with Chinese subagent Zenulla, who is working on key promotional and product opportunities in China.

Meanwhile, 2021 has been earmarked as a ‘big year’ for EttaVee.

Founder of EttaVee, Jessi Raulet

LANG is scheduled to release a new EttaVee collection of calendars, stationery and gift products that will be available at retailers including Barnes & Noble and Walgreens, American Greetings has partnered with founder Jessi Raulet to create a collection of greeting cards that will be featured on an end-cap in a major national retailer, and this summer, Fit & Fresh is launching a collection of Etta Vee lunch bags and lunch kits at key retailers in time for back-to-school.

Elsewhere, Riley Blake will release a collection of apparel fabric in collaboration with Fabric.com and Tervis has a collection of drinkware available on Tervis.com and Target.com.

Stay tuned for a big announcement about a brand new collaboration for EttaVee in the home space slated to launch this summer.

Jewel Branding and Licensing also handles the licensing programme for Nikki Chu for whom 2021 promises to be a busy year, too.

Nikki Chu Home continues to be a top selling name in home fashions and décor with a line of rugs, bedding, decorative pillows, throws and wall art. Chu recently launched a new collection of home products exclusively through Walmart.com. York Wallcoverings has been recently signed to develop a unique collection of peel & stick wallpaper, slated to launch later this year.

Celebrity interior designer, Nikki Chu

Additionally, Chu recently signed with a leading home décor partner and will be introducing home décor accessories and accent furniture later this year. Her wall art continues to sell out at all major retailers, and most recently she was profiled on FineArtCanvas.com.

“I feel fortunate to be partnered with Jewel Branding & Licensing because they understand the importance of highlighting a diverse portfolio of designers,” said Nikki Chu.

“The success of my line has been years in the making and I’m thrilled that retailers and consumers are committed to amplifying black female designers like me.”

The New York Botanical Garden partners with BloomsyBox to launch official subscription box collections

The New York Botanical Garden has partnered with the US subscription box for flower lovers, BloomsyBox to introduce hand-crafted bouquets inspired by the organisation’s living collections, as well as its rare botanical works found in its LuEsther T. Mertz Library.

The New York Botanical Garden Collection is a monthly flower subscription box featuring one of a kind, custom designed and hand tied bouquets. The collection features flowers sourced from Fair Trade flower farms that are Rainforest Alliance certified. The subscription box has been billed as the ‘perfect occassions gift.’

“Now more than ever, consumers are looking for ways to liven up their homes and easily send  joyful gifts to friends and family,” said Meredith Counts, business development and creative director for NYBG. “With the NYBG Collection by BloomsyBox, we are able to bring the  wonder of The New York Botanical Garden into people’s homes.” 

The collection is now available through BloomsyBox.com. A percentage of the proceeds from sales of the collection support The New York Botanical Garden’s work in plant research and conservation, horticulture, and education.  

The partnership was brokered by NYBG’s licensing agency, Jewel Branding & Licensing.