Tag Archives: JRL Group

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

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Famous kitchen brand Ginsu cooks up licensing deal with Brand Partners Group

JRL Group has secured a licensing partnership with Brand Partners Group to develop a line of kitchen gadgets under the globally recognised, professional cooking name Ginsu brand. Under the new deal, Brand Partners will design products around the Ginsu Kiso line’s core brand focus of ‘the uncomplicated kitchen,’ with ranges …

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National Hot Rod Association revs up its brand licensing roster with JRL Group

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing programme under the NHRA brand. Founded in 1951, the National Hot Rod Association is the world’s largest motorsports sanctioning body and has been the preeminent force in the …

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