TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …
Read More »Plush toy specialist Posh Paws readies for “biggest year yet” thanks to heavyweight licensing portfolio
The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …
Read More »Super Mario, Cocomelon, Back to the Future: Here’s the long list of all DreamToys 2020 picks for this Christmas
This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee has …
Read More »Universal launches Jurassic World Evolution: Claire’s Sanctuary
Universal Pictures is continuing to build out its Jurassic World universe with the launch of a new digital spin-off in Jurassic World Evolution: Claire’s Sanctuary. Created by Frontier Developments, the new platform is a premium downloadable content pack for PC< PlayStation 4 and Xbox One and includes a host of …
Read More »Barbie, Hot Wheels and Jurassic World buoy first quarter sales for Mattel
Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …
Read More »Universal’s Despicable Me, Jurassic World and Trolls land on Punchbowl platform
The online invitations and digital greeting cards firm, Punchbowl has secured a new deal with Universal Brand Development to bring its Despicable Me, Jurassic World and DreamWorks’ Trolls into the fold. More than 20 new invitation designs have been created for the launch that allows parents to customise invites with …
Read More »Star Wars, Harry Potter and Jurassic World boost LEGO sales in a turnaround 2018
Star Wars, Harry Potter, Ninjago and Jurassic World have been highlighted as the company’s best sellers, helping LEGo achieve a stark turnaround from 2017, when it reported it first fall in sales and profits in 13 years.
Read More »Jurassic World buoyed toy sales for 2018, here’s what it has planned for this year
Officially licensed Jurassic World toys took a 41 per cent share of the dinosaurs toys market last year. Becki Fleming, EMEA vice president of franchise and marketing talks Licensing.biz through Universal's monster plans for 2019 and beyond.
Read More »Jurassic World, Marvel and LOL Surprise are the franchises driving toy sales amid 2 per cent dip for 2018
Licensed toys inspired by some of the past year’s biggest film franchises have helped keep sales strong amid what has been acknowledged as a challenging time for toy retail throughout 2018.
Read More »Universal and LEGO team with NBC for animated special LEGO Jurassic World
The animated special is inspired by the blockbuster Jurassic World franchise and will air on Nov. 29 at 8 p.m. on NBC.
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