Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …
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IMC Toys, Just Play/Flair and Posh Paws have each signed with the company to develop a range of merchandise inspired by the popular pre-school series.
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The slate of new deals arrives as the property prepares for the debut of its first toy line here in the UK this February.
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The firm has named Just Play as its master toy partner as it embarks on a mission to relaunch the Madballs brand with new collectables, play-sets and more.
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‘With such a great response to The Lion Guard series, we’re very excited to see what happens when the toy collection launches in July,’ says GP Flair’s Simon Hedge.
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The product line-up will span action figures, play-sets, vehicles, plush, dress-up and role-play.
Read More »Just Play signs with FremantleMedia Kids and Family Entertainment as master toy partner, while Penguin will deliver a range of published titles.
Read More »The Florida-based firm will deliver new Care Bear plush, figures and more this autumn.
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