Tag Archives: just play

Sesame Workshop, the nonprofit educational organisation behind the iconic Sesame Street, has named preschool toy specialist Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products …

The award-winning UK preschool brand, Early Learning Centre is embarking on a new initiative for the US market with the launch of a raft of new products and concepts exclusively through its Amazon brand store. The project is being overseen by the brand’s US distributor and licensor, Just Play and …

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

With a master toy line already in the works from the global toy company, Just Play, Nick Jr’s hit pre-school series Blue’s Clues & You has now confirmed a raft of UK partners that include Kids Designs, Imagine8, and Kimm & Miller. The news of the latest signings was announced …

Just Play’s popular collectable doll brand, Hairdorables is making a move for the licensing space, tapping Evolution USA as its licensing agency charged with building a portfolio of consumer products around the toy IP. The brand is targeted to girls aged five to nine and was recognised as the fastest …

IMC Toys, Just Play/Flair and Posh Paws have each signed with the company to develop a range of merchandise inspired by the popular pre-school series.

The slate of new deals arrives as the property prepares for the debut of its first toy line here in the UK this February.

The firm has named Just Play as its master toy partner as it embarks on a mission to relaunch the Madballs brand with new collectables, play-sets and more.

‘With such a great response to The Lion Guard series, we’re very excited to see what happens when the toy collection launches in July,’ says GP Flair’s Simon Hedge.

The product line-up will span action figures, play-sets, vehicles, plush, dress-up and role-play.