The worlds of comic book heroes and fitness fanatics have collided, thanks to a new collaboration between Warner Bros and the global fitness brand, Myprotein, for the launch of a limited edition Justice League Hero Protein.

Launched on February 24th, the Myprotein Justice League Hero Protein is a specially formulated tropical flavoured protein powder available in a 250g pouch, with an RRP of £6.99, a 1kg tub RRP £19.99 and a Myprotein Justice League shaker for £8.99.

A special bundle launched including the 250g pouch, shaker and t-shirt, all created exclusively for the Myprotein brand – a sports and lifestyle division of The Hut Group – for a retail price of £24.99. This has already sold out in the UK and across Europe.

Matt Moulding, founder and CEO of The Hut Group, told Licensing.biz “This is a strategic partnership between two heavy-weight, global brands which has allowed us both to develop a value partnership and target new audiences.

“Myprotein is a leader in innovation in its field, so what better timing to put this to the test with Warner Bros. The offering has had very positive interest from customers already, even ahead of the launch, so we are looking forward to seeing the results.”

“They are sure to fly out of stock, but don’t fear, this is just one of three big launches planned for the new dream team of Myprotein and Warner Brothers this year….so watch this space,” concluded The Hut Group.