Tag Archives: kawaii

BlackMilk Clothing to release tokidoki collection

Posted on by

BlackMilk Clothing has announced an all-new collaboration with iconic kawaii lifestyle brand tokidoki.

Fans of tokidoki’s fun characters and bold, cute style will be able to wear designs featuring their favourite characters from the brand’s universe – including Unicornos, Mermicornos, Cactus Friends, Moofia and more – on BlackMilk’s signature leggings, overalls, jackets and dresses.

The collection, entitled ‘Sometimes…’, will also introduce a new category for BlackMilk customers with the debut of the company’s very first backpacks, featuring favourite tokidoki prints.

A BlackMilk spokesperson said: “BlackMilk Clothing is well known for both its unique licensed collaborations and its fun, brightly coloured prints, so the playful nature of tokidoki is a perfect fit for the brand.”

The ‘Sometimes…’ collection features 17 quirky licensed tokidoki styles complemented by original BlackMilk prints and designer pieces, and can be viewed on the BlackMilk website. The collection will be available for purchase from 8 February.

 

Sagoo’s Rilakkuma readies for UK growth with Maggy Harris and Kirsty Guthrie

Posted on by

The Paris-based licensing agency, Sagoo has appointed the KJG’s Kirsty Guthrie and BlueSkye Licensing’s Maggy Harris to manage the UK licensing activity for its increasingly popular kawaii brand, Rilakkuma.

The move has been made as Rilakkuma begins to see increases awareness among European audiences and licensees, spotting an ‘enormous brand potential’ for the IP here in the UK. Both Guthrie and Harris are well-known to the UK licensing industry and together have established a new bespoke licensing sales service for brand owners looking for local development.

The pair will be working closely with Sagoo to manage, expand, and diversify the Rilakkuma merchandise programme, starting with carefully selected retail launches planned from the late summer.

Veronique Pichon, president of Sagoo France, said: “Awareness of Rilakkuma is building fast among European Licensees and consumers and this is an ideal time to grow Rilakkuma and its enormous brand potential in the UK. We’re delighted to have Maggy and Kirsty on board as Sagoo’s ‘Team UK’.

“They both have a wealth of licensing experience and will strengthen our commitment and ability to build successful partnerships for Rilakkuma across our European territory.”

Guthrie has been vocal in the “long-term opportunities” the pair have seen in the UK for the Rilakkuma brand, spanning some of Sagoo’s existing licensed ranges launching in spring next year from Blueprint for stationary, Hype for greetings cards, and Difuzed for apparel and accessories.

Harris, said: “We’re delighted to be working alongside Sagoo to deliver additional licensing strength to their team in the UK. Kirsty and I both have a wealth of experience licensing cute design based brands and we fell in love with Rilakkuma.” 

Created in 2003 by San-X, Rilakkuma got its name from the Japanese words for ‘relax’ and ‘bear’, summing up the characters approach to life and helping it achieve stand out among the popular kawaii brand sector.

Kawaii inspired brand Tasty Peach taps Bits + Pixels for EMEA licensing push

Posted on by

Tasty Peach Studios, a new kawaii inspired brand that has been gaining momentum in the US market, has tapped Bits + Pixels for licensing representation across Europe, the Middle East, and Africa. The team was appointed for EMEA representation by the brand’s master licensing agency, Dimensional Branding Group.

Tasty Peach Studios is a Japan-inspired kawaii IP created by the artist and popular gamer girl with a strong Twitch following, Ryan Zanfei. The brand has got off to a god start in the US market, where it is working with the likes of Hot Topic as well as key licensees Funko and Aurora.

Founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, A&A Global, and Great Eastern Entertainment. 

Bits + Pixels was founded by Sandra Arcan and Su-Yina Farmer, two gaming enthusiasts with more than 35 years combined experience in licensing, retail, marketing, collaborations, and promotions. The team’s other clients include Bungie, Wargaming, and Re-Logic. 

“Tasty Peach is a brand we immediately felt excited about with its super kawaii characters and impressive range of beautifully designed product collections. The artist behind the brand, Ryan Zanfei, being a multi-talented gamer girl, Twitch streamer and product designer cemented it as a compelling addition to our portfolio, not least as we see the story behind Tasty Peach as one representing very topical inspiration for many young people,” said Bits + Pixels co-founder, Arcan. 

Treavor Hodgson, president of Tasty Peach Studios, said: “Tasty Peach is excited by the passion and expertise that Bits + Pixels will bring to the Tasty Peach brand. The team’s current and past licensed and collaborative programs are exactly what we are looking for as we continue to build the brand globally.” 

Dimensional Branding Group’s Morgan Ward, added: “At Dimensional Branding Group, we are thrilled to have such a top notch agency on board to represent Tasty Peach. We look forward to continuing to grow the brand globally with their expertise.”

Kawaii inspired brand Tasty Peach taps Bits + Pixels for EMEA licensing push

Posted on by

Tasty Peach Studios, a new kawaii inspired brand that has been gaining momentum in the US market, has tapped Bits + Pixels for licensing representation across Europe, the Middle East, and Africa. The team was appointed for EMEA representation by the brand’s master licensing agency, Dimensional Branding Group.

Tasty Peach Studios is a Japan-inspired kawaii IP created by the artist and popular gamer girl with a strong Twitch following, Ryan Zanfei. The brand has got off to a god start in the US market, where it is working with the likes of Hot Topic as well as key licensees Funko and Aurora.

Founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, A&A Global, and Great Eastern Entertainment. 

Bits + Pixels was founded by Sandra Arcan and Su-Yina Farmer, two gaming enthusiasts with more than 35 years combined experience in licensing, retail, marketing, collaborations, and promotions. The team’s other clients include Bungie, Wargaming, and Re-Logic. 

“Tasty Peach is a brand we immediately felt excited about with its super kawaii characters and impressive range of beautifully designed product collections. The artist behind the brand, Ryan Zanfei, being a multi-talented gamer girl, Twitch streamer and product designer cemented it as a compelling addition to our portfolio, not least as we see the story behind Tasty Peach as one representing very topical inspiration for many young people,” said Bits + Pixels co-founder, Arcan. 

Treavor Hodgson, president of Tasty Peach Studios, said: “Tasty Peach is excited by the passion and expertise that Bits + Pixels will bring to the Tasty Peach brand. The team’s current and past licensed and collaborative programs are exactly what we are looking for as we continue to build the brand globally.” 

Dimensional Branding Group’s Morgan Ward, added: “At Dimensional Branding Group, we are thrilled to have such a top notch agency on board to represent Tasty Peach. We look forward to continuing to grow the brand globally with their expertise.”