Tag Archives: Kellogg’s

Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

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Kangaru Toys plans expanded licensing offering to the UK and Europe through Two in 1 Direct

Two in 1 Direct has detailed a new licensed segment from the international scented stationery, toys, and activities specialist, Kangaru Toy, following the recent news that it would handling the outfit’s UK business. Kangaru will be making its UK debut at what it has billed ‘an exciting stage of the …

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Baby Shark swims into your breakfast cereal thanks to latest Kellogg’s partnership

Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal. The partnership marks the first deal between the two in the …

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The Breakfast Club: Richard Pink on five successful years with Kellogg’s and Kimm & Miller

It’s a partnership that has spanned the last half a decade and one that continues to move from strength to strength with each year that passes and each new range that finds more and more shelf space within some of the UK’s most popular retail destinations. Kellogg’s and Kimm & …

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YWOW Games continues mission to ‘revolutionise the market’ with Perfetti Van Melle partnership

YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle. The fast-growing company launched onto the scene with …

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Kellogg’s launches pop-up cereal café to celebrate new W.K. Kellogg by Kids

Kellogg’s has launched an official Kellogg’s cereal café for kids, run by kids, as part of a launch campaign around the breakfast brand’s first new cereal launch in over 20 years. To celebrate the launch of its new W.K. Kellogg by Kids, the first children’s product to include fruit and …

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The Elf on the Shelf renews festive partnerships with Kellogg’s and Hyde Park Winter Wonderland

The popular Christmas brand, The Elf on the Shelf will be making its return this festive season, having renewed its partnerships with the breakfast brand Kelloggs and the popular London destination, Hyde Park Winter Wonderland, for the second year running. Following its retail and licensing success so far, and for …

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