Tag Archives: Kellytoys

Plush brand Squishmallows plans ‘full scale licensing’ move with Evolution USA

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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