Tag Archives: Kids’ Books

The firm has appointed Global Licensing Limited to develop and manage the merchandise licensing programme for Roald Dahl across the region, with a focus on the titles Charlie and the Chocolate Factory, The Enormous Crocodile, The BFG, James and the Giant Peach and Matilda.

According to LIMA, China is now the fifth largest licensed market in the world and ‘is still growing rapidly, particularly for children’s content.’

The Enormous Crocodile is a top ten Roald Dahl best-seller, with more than half a million copies sold in the UK alone.