Tag Archives: Kids Insights

Kids Insights welcomes Utku Tansel to the team as it launches its Global Insights Reports

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Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March.

The reports will be based on Kids Insights surveying 125,000 children across eight countries and four continents each year. Analysis will be undertaken by industry expert Utku Tansel who has joined the team as Head of Global Insights Reports.

Tansel brings 15 years of success in research and analysis having worked for companies such as Euromonitor and WARC.

Nick Richardson, CEO, The Insights People, said: “In the last 12 months we have firmly established ourselves as the global leader in kids market intelligence, and we are now perfectly positioned to provide clients with a global viewpoint based on our considerable data.

“This enables us to offer sector – specific analysis and insight, which further helps our clients understand the attitudes, behaviour and consumption of children relating to their product areas. And as we grow into other regions, we will be able to include that incorporate that data into these reports.”

Tansel will be responsible for the strategic production of the Kids Insights Global Insight reports: Toy and Games Report 2020 (issued March 2020), Video Games Report 2020 (issued April 2020), Food and Drinks Report 2020 (issued June 2020), Electronics Report 2020 (issued August 2020), Health and Beauty Report 2020 (issued September 2020), Clothing Report 2020 (issued October 2020), Marketing & Engaging Kids Executive Report 2020 (issued December 2020).

He said: “I am really excited to join The Insights People. I have been extremely impressed by their approach and look forward to working with them to develop these global reports, which firmly establishes themselves as the global leader in kids, parents and family market intelligence.”

The Kids Insights Global Toy & Games report will be available in March and will feature how the toys industry is adapting to transformative times by embracing sustainability and inclusivity while AR & AI push limits on innovation – driven largely by ever – rising smartphone/tablet penetration among children.

In the US, a substantial 63.5 per cent of three to nine year olds own a tablet and 65.1 per cent of 10-14-year olds own a mobile. Kids Insights data also highlights that 66.2 per cent of parents spend up to £49 (US$64.40) on toys & games on a monthly basis in the UK. Within this bracket, 82.8 per cent of purchases are made by women.

In pocket money toys, kids’ rising financial empowerment drives sales and there is an intense battle over kids’ allowance. In Italy, puzzles accounted for almost one – fifth of all pocket money toy purchases in 2019, the highest in the world.

The escalated streaming wars will increasingly shape content while the potential and growth from YouTube and Gaming licensed products are high. The research shows that the kid-spending economy on toys and games in the UK is worth £969m ($1.26bn), and in the US – $5.95bn.

For more information about Kids Insights, the award-winning market research and how their Global Insights Reports could help your business, please visit www.kidsinsights.com/reports

Kids Insights expands into Brazil in next level of global growth

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Kids Insights, the kids’ market intelligence specialists, and part of The Insights People, is continuing its plans for global expansion with the launch into its eighth market with the establishment of Kids Insights Brazil.

The move marks the fourth continent to now house a Kids Insights unit, and will mean that the market intelligence group can now survey more than 2,500 children a week, or 125,000 a year.

From March 2020, Kids Insights Brazil will start surveying 410 kids a week in Brazil, resulting in a total of 21,000 children being surveyed each year providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.

The UK-based Kids Insights was founded in 2016 with a mission to provide real insights in real-time, an area that is critically important with the changes in legislation to provide children with far greater protection.

Nick Richardson, CEO of Kids Insights said: “We are really excited to continue our global expansion. Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”

The Insights People operates in the UK, US, France, Germany, Italy, Spain, India and Brazil for clients such as BBC, F1, Mattel, MediaCom, Pokemon, SEGA, Warner Bros and Viacom.

As part of its launch into Brazil, Kids Insights has teamed up with Kids Corp, the leading kids’ digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators who engage with over 150 million children every month.

“We are delighted to take this important step in Latin America. The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find,” said Demian Falestchi, CEO of Kids Corp.

“It’s our mission to empower all actors from the digital ecosystem for children, and information is power.”

Richardson added: “We are excited to be working in partnership with Demian and his team at Kids Corp and look forward to providing organisations in Brazil access to our award-winning market intelligence portal.”