LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago.

The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution following from March 4th.

The collaboration between the two brands is a multi-year partnership that aims to’ infuse more fun into the lives of kids and adults through playful products across apparel, hardware and bricks.’ It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two brands in new ways.

Most recently the two launched a line-up of children’s clothes and shoes wrapped in the original four LEGO colours – red, yellow, blue, and green. Added to the assortment is the latest to take inspiration from LEGO Dots and LEGO Ninjago.

The adidas x LEGO DOTS collection focuses on the creative potential of children. The collection enables kids to express their personality, create their own style and show the world who they are, using colourful and fun patterns. The playful designs will spark imagination and convey a message to children that it’s their world and that they make the rules.

The Adidas X LEGO Ninjago collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. It features vibrant designs that represent the elemental NINJAGO powers, while enabling kids to express themselves and master ninja skills: being a good friend, confident, inclusive and true to oneself.

Sesame Workshop teams with SKOOG to launch Sesame Street immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters.

SKOOG aims to combine multi-sensory play with interactive content and meaningful learning experiences.

The platform was originally launched with the focus on helping children with disabilities express their creativity through music, but has expanded into a suite of hands-on technology devices that children of all abilities can engage with.

SKOOG’s platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen.

Sesame Street marks SKOOG’s first children’s brand colaboration with a new platform that combines SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen independent – way to play.

By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, kids will be able to enjoy interactive songs, games, and stories featurng the voices of Sesame Street characters.

“Children’s interactive play has never been as important as it is right now. In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement – while enabling children of all abilities to play, engage, an consume safe and smart content independently,” said Gregg Stein, SKOOG Inc CEO.

“As huge Sesame Street fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion. Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs, and so much more.”

Scott Chambers, Sesame Workshop’s senior vice president and general manager, North America media and licensing, added: “We hope that our unique combination of SKOOG technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the Sesame Street Muppets.”

SKOOG is launching at CES Digital 2021.

The Insights People continues growth plans with new appointments and a head office move

The kids, tweens, and teens market intelligence expert, The Insights People, has appointed four new team members in the form of Claire Garner, Lewis Townsend, Sam Nguyen, and Joseph Newton. With the latest swathe of appointments for the firm also comes a move of offices to accomodate the expanding business.

The Insights People specialises in research and insights on children aged three to 18 and their ecosystems. It surveys more than 5,000 children each week across five continents and 13 countries; more than 277,000 children a year.

Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Garner has extensive research, insight and media experience having worked at MediaCom for 17 years as associate director, and more recently running Manchester based More Insight.

Nick Richardson, founder and CEO, said: “Claire has been a great friend to the business, pretty much from day one, as she has worked with us on a number of projects. I am delighted that Claire has joined the company, in what is a key role for us, not only oversee our bespoke research team, but also to lead our media analysis and evaluation services, which we will be launching early next year.”

Garner said: “It’s so exciting to be part of a team again, and a team which is so focused on innovation and solutions. Working with Nick in the past, it’s always been clear that The Insights People is a dynamic business. With insight being a long-time passion of mine, being able to work with like-minded, forward thinking people is a fantastic opportunity.”

The company also welcomes Lewis Townsend as account manager, Sam Nguyen as research executive and Joseph Newton as junior developer.

Townsend added: “After spending my first few days with Nick, and the rest of the team it is abundantly clear how passionate and dedicated everyone is in this business. The company is at an extremely exciting stage where we are seeing growth across the globe, and I am delighted to join the ever-expanding team.”

In addition to the new recruits, The Insights People has promoted Beth Bleathman to the role of senior research executive. She said: “I am delighted to be promoted, and so proud to be a part of such a fast expanding business. I am really looking forward to continuing to grow with The Insights People, and to pass on my knowledge and support to the new research executives who join the team.”

CEO Richardson, said: “I am continually humbled by the quality of people applying for roles at The Insights People, and am absolutely delighted to have Claire, Lewis, Sam and Joseph on board, who all bring incredible skills, energy and a collaborative way of working to our team. And a huge congratulations to Beth on her well-deserved promotion.”

These appointments come after the recent appointments of ex-Reach Plc executives Richard Roycroft and Sarah Mitchell who join as commercial director and group account director.

The company also continues its recruitment activity with it recruiting for roles in research, marketing, tech development and data science. For further information on careers visit: https://kidsinsights.com/careers/