KidsKnowBest bolsters performance marketing division with three new hires

KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns.

The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly formed roles with Camila del Mazo Nales taking up the role of senior paid social executive, Michael Heming as eCommerce manager, and Daniel Foot as PPC manager.

The trio of new starters will be reporting to Ulrika Lundvall, head of paid media at KidsKnowBest.

Del Mazo Nales joins the agency from a paid social executive position with OMD. She will be helping to further elevate campaigns through continuous optimisations to ensure KidsKnowBest stays at the forefront of platform expansion and new targeting opportunities.

Meanwhile, Heming comes from a PPC role with Reprise Digital and as an Amazon marketing specialist he will ensure that KidsKnowBest campaigns convert at the selling point, while Foot has made a move from MediaCom where he was a digital marketing planner and will be working to reach potential customers and increasing brand awareness through search channels.

This latest move is a response to the growing client need for considered performance marketing support across search and eCommerce with a particular need for Amazon Marketing. Having search and PPC now available in-house means KidsKnowBest will be able to communicate keywords and exchange learnings across different channels.

Lundvall, head of paid media at KidsKnowBest, said: “We can now build on our 360o service. We saw a gap in our services and have quickly filled it to offer the best service to our clients.

“We’re always driven by research and data to inform our campaigns, and now we can do this through search and eCommerce to circle back and create a really solid and informed process.”

Children’s marketing rivals launch new podcast series Kids Market Insight in industry first

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight.

Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter Robinson, the podcast – marking a coming together of would-be ‘industry rivals’ – kicks off today (Friday, February 5th).

The first in a series of monthly podcasts will hear the three industry experts analysing their favourite kids’ TV shows, and will focus on a different theme each month, taking a deep dive look at the key issues involved in making great product for kids and how to successfully market them.

In a joint statement the trio said: “As industry rivals we’re thoroughly enjoying collaborating and sharing our passion for great kids products and insights into what makes each of them work so well. The podcast presents an opportunity to celebrate the brilliant work of makers and creators in the kids space and the magic they deliver for this audience.

“We all bring decades of experience to the mix, but add our own take and agency perspective – collectively providing a wealth of research, marketing and digital experience.

“Our first session was a riot – we focused on our favourite children’s TV show, why we felt connected to it and identified its key success factors from our point of view as kids and industry experts. There was a heated (but very funny) debate over which show we ultimately voted for as the best. Some may even say we got a little competitive. But that just makes it an even better listen!”

Each 30-minute episode in the recurring series will feature a different topic and will also include guest participants over time. New episodes will be released on a monthly basis with the following topics on the cards for the next three months:

  • Board games
  • Family Experiences
  • Childhood Heroes

Access to the Kids Market Insight podcast is available via Apple Podcasts, Spotify or any other major podcast platform. Learn more about the podcast here.