Tag Archives: KidsKnowBest

KidsKnowBest bolsters performance marketing division with three new hires

KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns. The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly …

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Children’s marketing rivals launch new podcast series Kids Market Insight in industry first

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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KidsKnowBest welcomes former Dubit and Beano Studios bosses to its growing outfit

Beano Studios’ former lead product designer, James Kirkwood, has joined the children’s insights and marketing specialists, KidsKnowBest as its new creative director. Kirkwood (main image) is one of two new hires at the firm, who also welcomes the former Dubit director, Peter Robinson to the role of chief operating officer. …

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Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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