Tag Archives: kidult market

Playmobil teases major new partnership with classic TV IP The A Team

Playmobil could be igniting the passions of kidult audiences across the UK once again with another heavy dose of nostalgia. And this time it’s taking the form of The A Team. Playmobil UK has teased a new partnership in the retro property space, releasing an 11-second snippet via social media …

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Nerd is the word | From video gaming to toy collecting, the Insights Family explores the Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences (and that’s just the news this week); the entertainment space is reaching wider …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …

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