Tag Archives: Kidult

Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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A booming Enterprise | From Star Trek to The Beatles: How Eaglemoss is fuelling the kidult and pop culture market

Now in its fourth decade serving the sci-fi and fantasy collector’s and collectables market, Eaglemoss has become an authority on the topic of pop culture and kidult sectors, supplying some of the most detailed models to be found on the scene today. But there’s a whole lot more to the …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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No Kiddin’ Around | Why Playmobil is taking the adult fan market seriously this year and beyond

It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …

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Frida Kahlo paints its way across Europe with latest Kidult partnership

The Frida Kahlo brand is continuing to paint its way across Europe, this time thanks to a new partnership with the fashion jewellery specialist, Kidult and its collection of six new bracelet designs. Featuring engravings of some of Frida’s own musings in both Italian and English, Kidult’s decorative pendants are …

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