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70 per cent of parents admit to buying their kids toys that they will enjoy themselves.
Read More »Today’s parents are ‘Kidults’ that sneakily play with their children’s toys
NPD: Kidults market continues to grow as adults spend £383m on toys for themselves in 2018
The Kidult market grew by eight per cent over the last year; a surge of £30 million spent on games and puzzles, building sets and action figures on 2016.
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