Tag Archives: Kindi Kids

Bulldog Licensing lands Little Brother Books and Texco for Moose Toys’ Kindi Kids

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The European agency, Bulldog Licensing, has secured two new deals for the global toy company, Moose Toys and is pre-school doll brand, Kindi Kids, as the IP’s YouTube series hits 82 million views online.

Little Brother Books has inked a new deal to produce Christmas, seasonal, and activity annuals for the popular toy brand, while Moose Toys plans on more content and product launches for spring/summer 2021.

Also joining the growing Kindi Kids consumer products portfolio is Texco, who will be launching a range of bedding and home textiles, including duvet sets, curtains, bean bags, towels, cushions, and fleece blankets. Each launch will use images of the Kindi Kids pre-school characters, along with scenes from the YouTube original content.

The latest licensees join as Bulldog Licensing, who manages the UK rights for Kindi Kids, witnesses a continued and ‘overwhelming’ positive reaction to the brand from both retail and licensees. The team is now building a portfolio of carefully selected partners across all categories.

Meanwhile, Moose Toys is putting plans in place to ensure momentum for the brand continues to grow, with the season three webisode now on YouTube and additional distribution platforms coming in 2021.

Vicky Hill, brand manager, Bulldog Licensing, said: “We are delighted to welcome Texco and Little Brother Books to the exciting Kindi Kids programme. The brand is surpassing all expectations and there is an enormous amount of activity planned to keep the preschool audience engaged.

“Kindi Kids is the number one large doll brand in the UK and with a fantastic, expanded range on the market for AW2020 we are seeing phenomenal sales. Consumer demand for licensed product is huge and we are excited to launch the new ranges to retail.”

Moose Toys’ hit doll line Kindi Kids lands bag and stationery items with Blueprint Collections

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Moose Toys popular toy brand Kindi Kids is building out its licensing programme thanks to a new partnership with Blueprint Collections to launch a range of licensed bags and stationery items.

In a deal brokered by Kindi Kids’ licensing and merchandising representative, Bulldog Licensing, the new licensed range will include backpacks, notebooks, colouring activity books, scrap books, pens, pencils, and crayons all aimed for children under five years old.

Since launching a year ago, Kindi Kids has taken pre-school toy market by storm. The brand has held the top spot in the Large Doll category for the month of June and YTD, whilst also maintaining a strong position of number 17 item in Total Toys. Retailers are now excited to expand their product offering for this super fun brand across a wide range of new areas.

Kindi Kids characters share their journey through their magical rainbow kindergarten with their YouTube fans and aim to show children how much fun kindergarten can be. Bulldog Licensing, a leading European agency, is building a strong consumer product offering to compliment the core toy lines. Meanwhile licensor Moose Toys is ensuring continued momentum for the property with new content, regular new toy lines, and a heavyweight marketing campaign.

Vicky Hill, licensing director, Bulldog Licensing, said: “Kindi Kids is establishing itself as a leading pre-school and doll brand, with its bright, fresh new approach to the market. We are thrilled to have Blueprint Collections on board to further enhance the licensing programme with bags and stationery for the cute preschool dolls.”