Tag Archives: Kraft Heinz

Popular snack Lunchables joins Roblox

Kraft-Heinz Lunchables, the buildable snack, is joining the virtual universe of Roblox, the global platform where fans can imagine, create and have fun with friends as they explore virtual worlds. For the first time ever, Lunchables lovers can enter the world of Lunchables Racing, where players can build the ultimate …

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YWOW Games makes US market debut with Kraft Heinz licensed games line-up

The international games and puzzle company, YWOW Brands has made its big move on the American market with the launch of a new range of Kraft Heinz branded novelty puzzles. The deal was brokered by Kraft Heinz’s exclusive licensing agency, Brand Central, and arrives as YWOW continues to make waves …

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Kraft Heinz moves into the family gaming space with Big G Creative partnership

Kraft Heinz has found another means of getting itself all over your dining table thanks to a new partnership with the US games publisher, Big G Creative, that delivers the company’s globally renowned food brands to the board gaming sector. Under the new deal, Big G Creative has launched the …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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Diageo partners with Kraft Heinz to deliver non-alcoholic Baileys range

Kraft Heinz is partnering with Baileys to launch a new range of non-alcoholic Baileys Ready-toDrink Cold Brew cans, joining the Baileys Roast & Ground Coffee bags and K-Cup pods. Renowned for its blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, …

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