Tag Archives: ladybird

Brave Bunnies launches UK publishing with Ladybird

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Ladybird is launching a series of pre-school titles with Brave Bunnies, the global Ukrainian children’s brand. Ladybird Commissioning Editor Ned Hartley acquired UK publishing rights to the brand from Big Picture Licensing, who are the master-agent for Brave Bunnies across EMEA & APAC regions.

Dan Frugtniet, MD of Big Picture Licensing, says: “It’s wonderful to have found a UK publishing home for Brave Bunnies with such a global leader as Ladybird & Penguin Random House. Given the terrible current events in Ukraine, the creators are keen to use Brave Bunnies to spread the important messages of friendship, diversity and inclusion which are the core DNA of the show.”

Brave Bunnies follows the adventures of bunnies Bop and Boo, who live with their family on the Bunny Bus and love to explore the world. At each stop, Bop and Boo make new friends, play new games and discovering a little more about the world and people around them, spreading messages of inclusivity, friendship and respect.

Created by Olga Cherepanova at Glowberry, Brave Bunnies is broadcast in over 63 countries. It launched in the UK on Milkshake! (on Channel 5) and Nick Jr. in February and September 2021 respectively. To date it has reached a UK audience of 4.4million. Brave Bunnies ranked as the #1 commercial channel in its slots for its premiere.

Ladybird launches the first two titles in the series in March 2022: Brave Bunnies Spring to the Rescue and Brave Bunnies Make a Friend, which see Bop and Boo learning lessons about bravery, responsibility and compassion.

Francesca Dow, MD of Penguin Random House Children’s, says: “This partnership is exciting for Ladybird because it is the result of several years of collaboration with the exceptionally skilled and creative team at Glowberry. We were first drawn to Brave Bunnies for its playful and warm ways of talking about friendship with a very young audience, and are excited that our books are now available for young readers to explore, bringing the internationally successful Brave Bunnies to existing and new fans in the UK.”

NSPCC partners with Ladybird Licensing for first children’s book based on Pantosaurus and the Talk PANTS campaign

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NSPCC has detailed a new partnership with Ladybird to publish the charity’s first children’s book based on the dinosaur mascot Pantosaurus, created to help children learn about the PANTS rules with the aim of helping to keep them safe from abuse.

Pantosaurus and the power of PANTS is set to hit the shelves this July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project. The book will be based on the charity’s Talk PANTS campaign.

Aimed at children aged four to eight, the book will provide a tool that parents, carers, and teachers can use to talk to children about what can be a difficult topic to broach in a child-friendly way. All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”

Children who need support can call Childline on 0800 11 11 or they can get in touch via www.childline.org.uk. Any adult with a concern about a child can call the NSPCC helpline on 0808 800 5000.

Ladybird and Phidal Publishing join European-wide licensee roster for Masha and the Bear

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British publishing house, Ladybird has joined Phidal Publishing as book partners for the hit animated series, Masha and the Bear, with plans to release new titles later this year.

The pair make up just part of a Europe-wide slate of licensing partners to join the Animaccord portfolio of licensees for its hit series Masha and the Bear, now spanning clothing, storage boxes, food supplements, and more.

It’s in Italy that the textile brand Halantex will launch a full range of home textile products such as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains. The licensed textile line will be distributed across mass markets, toy stores and online in the country.

Meanwhile, Easy Shoes, the Italian shoe manufacturer, will release its first licensed footwear collection with Masha and the Bear in the second half of 2020. The range will include sports shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals and more.

For the UK, Phidal Publishing will launch new kids-focused consumer products. At the end of 2019, Animaccord and Phidal closed a deal for the production of Masha and the Bear books in English, including a novelty format book and a magnetic drawing book with Masha and the Bear. It is already available online, in airport shops, at Costco and some other grocery stores.

This is supplemented by a deal with the British publishing company, Ladybird who has developed a Reader and Activity Book to assist with learning the English language that will be available this winter.

The production campaign will cover some important trade markets around the world.

On top of this, this winter will see Turkey’s Egemen Group launch its Masha and the Bear cardboard storage boxes. The first products will be distributed in A101, the biggest retail chain by number of stores in the country.

Still working its way across the categories and across the EMEA, Animaccord has signed a new deal with Sardas Cosmetics in Turkey via Lisans A.S for a wide range of products, including shower gel, shampoo, fragrance, body mists, and lip balm.

Kampotu, the largest vitamin supply manufacturer in Turkey, has joined the widening pool of Masha and the Bear licensees to develop a range of Voonka products including vitamins, minerals, food supplements and fish oil in May 2020. 

HH Poland, a leader in the interactive toy market in Poland, confirmed a deal with Animaccord for a licensed collection that will include interactive toys (remote control, mobile phone toy), wooden toys (jigsaw puzzles, blocks, chalk magnetic board), outdoor toys (as bowling) and stationery as stamps, modelling clay, crayons, markers and more.

The range will be available in discount channels, wholesalers, e-commerce and traditional retail stores in Q2, 2020.

Finally, for the Polish market his winter, Consalnet will offer Masha and The Bear wallpapers, wall stickers, pictures for purchase in Eastern Europe. The new collection will be available in catalogues, discount channels, wholesalers, e-commerce, modern traditional retail stores.