Tag Archives: lead

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

Read More »

Luxury pen maker Conway Stewart inks partnership with Oxford’s Ashmolean Museum

The ink is still drying on a new deal between the luxury pen maker, Conway Stewart and the famous Oxford institution, the Ashmolean Museum, that will see the development of a series of Ashmolean Pens. The partnership – brokered by Ian Downes and Start Licensing – will see the pen …

Read More »

Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands. The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, …

Read More »

Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more. Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout …

Read More »

Forget the crackers, Gromit: Dean’s launches a range of Wallace & Gromit shortbread and biscuits

The Aberdeenshire-based bakers Dean’s has launched a collection of shortbread and biscuits in collaboration with Aardman Studio and its iconic characters, Wallace and Gromit. The new range features five biscuit flavours, three special keepsake tins containing Dean’s melt in the mouth all butter shortbread and will extend to include an …

Read More »

Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

Read More »

Lisle Licensing seals Hallmark, Moonpig, and Carousel Calendars for US brand Kate Smith Company

The UK licensing agent, Lisle Licensing has sealed three early deals for the US brand, Kate Smith Company in the greetings card, online greetings, and calendar categories, tapping Hallmark, Moonpig, and Carousel Calendars. Kate Smith Company is a brand on a mission to make humans smile. Its origins started several …

Read More »

Roy’s Boys launches new baby and toddler leggings as team promises ‘further expansion plans in months to come’

Roy’s Boys is launching a new addition to its matching family socks range with the introduction of a new line of leggings featuring family favourites Pepper Pig, Hey Duggee, and Little Miss Sunshine. The new leggings range will be added to throughout the year. The expansion of the family range …

Read More »

The Light Fund launches 10,000km for Kelvyn challenge this April with fundraising merchandise range

The licensing charity The Light Fund has launched a new initiative in memory of late industry legend, Kelvyn Gardner, encouraging the sector’s network to come together and cover 10,000km throughout April. Gardner – who was a long-standing trustee for The Light Fund – passed away suddenly in January. He was …

Read More »