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Tag Archives: lead

Going underground: Horror, sci-fi and comic book IP “growing commercial potential for mainstream retail”

Horror, sci-fi, fantasy, and comic book IP are no longer the murmurings of underground followings, but the basis of vast commercial potential in the licensing space, if current trends are to be considered. These pockets of pop culture have been gaining momentum in licensing terms over the last number of …

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Marvel encourages kids to co-author their own comics with a new educational storytelling app

Disney’s Marvel has partnered with the mobile app publisher Kuato Studios to launch a new educational storytelling platform inspired by and featuring the cast of the heroic universe. Called Marvel Hero Tales, the mobile app offers a new way to experience Marvel stories while helping kids aged nine to 11 …

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Coca-Cola reveals first Costa Coffee collaboration since £3.9bn brand buyout

Coca-Cola has made its first move to bring the Costa brand to the drinks aisles since acquiring the coffee brand last year, with the launch of Costa Coffee Ready-To-Drink. The new range includes three of the brand’s most popular drinks in the Classic Latte, Caramel Latte and Black Americano. The …

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Rocket Licensing named Rebel Girls’ UK agent to ‘revolutionise girlhood through product’

Rocket Licensing has been appointed to represent the successful literary and lifestyle brand, Rebel Girls across the UK and Eire on behalf of its US licensor and publisher Timbuktu Labs. Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a …

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Retail Monster joins Borderlands consumer products push ahead of new game release

Retail Monster has climbed aboard a growing consumer products programme for the popular video gaming franchise, Borderlands is it prepares to bolster its partner line-up ahead of the release of Borderlands 3 later this year. Retail Monster will act as licensing agent alongside Gearbox Software and 2K to support the …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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Strong night for Epic Games’ Fortnite as 2019 International Licensing Awards winners are revealed

Epic Games’ hit video gaming franchise, Fortnite won big at this year’s Licensing International 2019 International Licensing Awards, having taking home the coveted accolade across five categories. The popular battle royale game cleaned up when it took home a sweep of awards across Best Licensed Products apparel/footwear/accessories, Toys/games/novelties for ages …

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English channelled: How British icons Mr Men & Little Miss are taking it global

Sanrio’s Alastair McHarrie couldn’t possibly tell us what the next collaboration will be for the iconic Mr Men Little Miss brand. Off the record, he is all winks and nods, but with the dictaphone on, it’s yet another licensing secret only to be revealed once all those pesky i’s have …

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Copyrights Group and Rockefeller partner for new Paddington stage show

Copyrights Group and Rockefeller Productions have partnered to bring Paddington, the star of children’s books and both big and small screens, to the stage in a new live show. Launching in 2020, the stage will target a pre-school audience and will feature, for the first time, Paddington on stage in …

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An appetite for IP: How licensing fuelled the growth of board game experts Ravensburger

It hasn’t been by accident that, over the course of the last one year and ten months, the tabletop gaming juggernaut, Ravensburger, has found itself at the centre of a far greater narrative on the global licensing space. It’s actually been a focal point for the company, and one that …

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