Tag Archives: lead

NBCUniversal launches infant and toddler brand

NBCUniversal’s Brand Development division is celebrating all families and the happy chaos of parenthood with the launch of its infant and toddler brand, Welcome to the Universe Baby! – delivering modern, trend-driven collections inspired by fan-favourite NBCUniversal characters, stories and culture-defining moments. “Welcome to the Universe Baby! embraces the joyful, …

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Licensing International releases first findings from annual Global Licensing Industry Study

Licensing International has released a topline preview of its seventh annual Global Licensing Industry Study. Available in full on June 24, the report, conducted by Brandar Consulting, shows some pandemic trends continue to strongly shape the global licensing industry. The licensing industry has faced significant change over the past two years, …

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Natural History Museum appoints TSBA as international licensing agency

The Natural History Museum’s mission to create advocates for the planet is set to be amplified to a global scale as the Museum announces it has appointed specialist brand agency TSBA as its international licensing agent. The appointment of an international licensing agency will enable the Museum to expand its …

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Rocket Licensing to rep Miffy in the UK and Eire

Mercis, which manages the works of Dick Bruna, has appointed Rocket Licensing to represent global icon Miffy in the UK and Eire. Mercis has been keen to secure a new home for Miffy after previous manager DRI Licensing’s decision to wind down the company. Marja Kerkhof, MD of Mercis, says: “Our …

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Place your bids! The Light Fund Channel Relay silent auction is now live

The Light Fund English Channel Relay fundraiser silent auction site is now live, with a fabulous selection of event tickets, money-can’t-buy experiences, rare souvenirs and much, much more up for grabs. From 16 May all members of the licensing industry – brand owners, licensees, licensors and all who work with …

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LICENSING EXPO: Q&A with Rob Corney, Group Managing Director, Bulldog Licensing

Bulldog Licensing is readying for its second face-to-face trade show since restrictions were lifted, with an appearance at Licensing Expo in Las Vegas later this month. Licensing Biz asked Group Managing Director Rob Corney to talk us through some of the key brands that Bulldog will be showcasing, including Care Bears, as …

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Licensing Expo facilitates 3,000+ meetings

The global licensing community is ready to re-convene at Licensing Expo, held this May 24-26 at the Mandalay Bay Convention Center, for its first in-person gathering since 2019. To date, 3,000+ meetings have been confirmed on the event’s online platform. Thousands of registered guests are leveraging the online platform as …

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BLE confirms first roster of exhibitors for September event

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …

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Licensing Expo and Products of Change reveal sustainability agenda

Licensing Expo and Products of Change (POC) have revealed a jointly-produced sustainability agenda comprising turnkey education and product showcases for the upcoming trade show slated for May 24-26 at the Mandalay Bay Convention Center. The strategic partnership is designed to bring sustainability to the forefront and spotlight issues embedded within …

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Castrol taps LMCA for global strategic licensing programme

Castrol, one of the world’s leading lubricant brands, has appointed LMCA as its global licensing agency.  Castrol’s new licensing programme will be committed to supporting Castrol’s global brand strategy. The programme’s emphasis is to grow Castrol’s position as a leader in auto care, reinforcing the brand’s reputation in cutting-edge technologies, and …

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