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Tag Archives: lead

Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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LEGO commits $400m to accelerating its sustainability pledge in next three years

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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Forbidden Planet partners BBC Studios and Titan Merchandise on ‘most ambitious Doctor Who merch project ever’

Geek pop culture and hobby retailer, Forbidden Planet has partnered with BBC Studios and Titan Merchandise to launch an exclusive apparel and giftware range for Doctor Who: Time Lord Victorious, in what it has billed its ‘most ambitious Doctor Who merchandising project ever.’ Doctor Who: Time Lord Victorious is a …

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ViacomCBS turns up its podcast activity with SpongeBob Squarepants, PAW Patrol and Catfish

ViacomCBS has dialed up its podcasting activity with a raft of new series based on its hit children’s and adult entertainment roster, including SpongeBob Squarepants, PAW Patrol, and Catfish. The firm has said that it is ‘accelerating its momentum on the audio space’ with a robust new line up. The …

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LEGO and Levi’s build new collection that turns fashion line into “a blank canvas for LEGO play”

The worlds of fashion and toys have discovered an innovative way to combine through a new partnership between The LEGO Group and Levi’s and the introduction of the customisable baseplate, that will turn your pair of jeans “into a new blank canvas for LEGO play.” Exclusive to the collection, the …

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The gaming community nutrition brand Respawn teams with Mars Wrigley to launch Respawn by 5 chewing gum

The mental performance nutrition brand for the gaming community, Respawn, has partnered with Mars Wrigley’s to expand its consumable line-up with the launch of Respawn by 5, a new gum that has been developed to ‘add a new layer of focus to the gaming experience.’ The sugar-free chewing gum is …

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Video games market to exceed $200 billion by 2023, says latest Juniper Research

The video games industry is on track to exceed $200 billion in value by 2023, according to the latest report from the global hi-tech communications analyst Juniper Research, growing from an expected $155 billion in 2020. The research company suggests that the growth will be lead over the next three …

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Acamar Films sees ‘huge growth for Bing toy sales’ as MV Sports and 8th Wonder join the roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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Royal Mail celebrates 100 years of Rupert Bear with collection of eight limited edition stamps

The Royal Mail has partnered with DreamWorks Animation and Universal Brand Development to issue a set of eight stamps marking the 100th anniversary of Rupert the Bear. Each of the stamps will feature the artwork of Alfred Bestall, the author and illustrator of more than 270 Rupert stories after he …

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Moonpig launches largest on-boarding project in its history to support the creative industry

The online card, gifting, and flowers retailer, Moonpig, has launched its largest on-boarding programme in the company’s history in a move to help support the creative industry that found itself hit hard by the effects of the global pandemic. The UK company has issued a call for established publishers, as …

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