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Tag Archives: lead

The Creative Retail Awards returns to champion innovation on the high street

At a time when in-store experiences count for just as much as the product stocked, the Creative Retail Awards 2020 are now open for entries, having secured backing from three major trade associations. The Shop & Display Equipment Association, the National Association of Shopfitters and Interior Contractors, and the British …

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Mattel Films to develop Barney movie that will ‘subvert and surprise audiences’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Rovio plans brand licensing unit restructure amid tough consumer products competition

Rovio Entertainment Corporation has detailed its plans to restructure its brand licensing unit. The aim is to improve the profitability of this side of the business. Negotiations started this week on October, 14th. The restructuring plan concerns 32 employees of the brand licensing unit globally. The planned measures could lead …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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“Chefclub is targeting the tremendous untapped potential for food and cooking brands”

If ever you’ve found yourself mindlessly trawling through benign Facebook feeds only to suddenly be drooling over a ‘how to make’ video of a garlic dough ball being plunged into an oozing pool of baked camembert, or melted cheese being poured over a platter of beef burgers, you already know …

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Video: Licensing.biz has Ten Minutes with Penguin Ventures to talk its new kids’ book IP

Penguin Ventures’ Ten Minutes to Bed may be targeting the bedtime routine market as it develops its first slate of licensing partnerships, but the team surrounding the property has marked the potential for the IP to reach far wider audiences in the coming months and years. Penguin Ventures made the …

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Licensing chatter: The Roald Dahl Story Company’s Rebecca French

What makes 2019 a big year for the Roald Dahl Story Company? Our licensing strategy aims to extend the world of Roald Dahl beyond the book and bring his stories to life with product inspired by core titles in ways that will delight fans young and old. We’ve continued to …

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May The Thoughts Be With You’s Charlotte Reed partners with The Samaritans

Charlotte Reed, the winner of 2017’s License This! competition and the author of two successful books under her brand My The Thoughts Be With You, has detailed a unique new partnership with The Samaritans. The partnership arrives as millions around the UK and the globe highlight the importance of talking …

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IFL Science partners with Ripley’s Believe It or Not for new hard-back book

IFL Science has struck a major cross-brand collaboration agreement with Ripley’s Believe It or Not, the popular media franchise inspired by strange and unusual facts. Together, the pair will work on the publication of a hardback, full colour 192 page book. The dead was brokered by the brand extension and …

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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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