Tag Archives: lead

Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

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Children’s entertainment licenses praised by Toy Retailers Association among its Toy of the Year Award winners

Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020. In this year’s Toy of the Year awards, reflective of the change of …

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Chefclub teams with Upyaa! to launch kids culinary toys and play-sets

The digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own ice …

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Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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NPD: UK toy market grows five per cent, fulled by games, puzzles, and kidult toy fans

The lockdown success of the games and puzzles market, a surge in the kidult market, and early Christmas trading all fuelled by the restrictions and implications of the Covid-19 pandemic, has helped the UK toy market hit a five per cent sales increase for its overall value. According to the …

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Games Workshop valued at £3.8bn as hobby demand fuels its latest sales surge

Games Workshop, the British firm behind the wildly popular Warhammer tabletop miniatures gaming franchise, has reported blockbuster sales and profits driven by the stay at home messaging of the last year and the surge in the hobbyist and gaming markets. The company’s chief executive, Kevin Rountree has billed its 2020 …

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Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell. Launched in June 2018, it took …

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FanGirl Consulting named licensing agent for Somos Arte’s La Borinqueña

The Brooklyn-based indie studio, Somos Arte (We Are Art), the name behind the hit comic superhero franchise, La Borinqueña, has tapped FanGirl Consulting & Brand Management as its agent to focus on licensing, promotional partnerships, and brand integrations. Created by the graphic novelist Edgardo Miranda-Rodriquez, the superhero emerged in 2016 …

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Sambro eyes ‘period of accelerated growth’ following £13m funding from Barclays

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank. Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

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The Point. 1888 and Moonbug Entertainment sign six new partners for pre-school hit Blippi

The Point. 1888 and Moonbug Entertainment Ltd have secured six new licensing partners for the popular children’s brand, Blippi. The latest raft follows the brand’s recent publishing partnership with DJ Murphy and builds on the growing demand for licensed Blippi products. The Point. 1888 was appointed in the summer as …

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