Tag Archives: lead

Outright Games to launch ‘DC League of Super-Pets’ video game in 2022

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Outright Games has revealed the first-ever look at the forthcoming ‘DC League of Super-Pets’ video game as part of DC Kids FanDome, the 24-hour, immersive, global virtual event that took place this weekend.

The game, which is inspired by the Warner Bros film due in theatres in summer 2022, is licensed by Warner Bros Interactive Entertainment on behalf of DC and will be available on PlayStation, Xbox, Nintendo Switch and PC Digital in 2022.

DC League of Super-Pets is a 3D on-rail action game that puts players in the paws of Super-Pets Krypto the Super-Dog and Ace as they fly over the city skylines to protect the animal population of Metropolis from a new and looming threat.

Founded in 2016, Outright Games has established its place in the market delivering interactive games featuring beloved global entertainment characters. Its titles include Jumanji: The Video Game (with Sony Pictures), Paw Patrol The Movie: Adventure City Calls (with Nickelodeon), Ben 10 Power Trip (with Cartoon Network) and Dragons: Dawn of New Riders (with NBC Universal).

 

WildBrain’s Teletubbies get ready to rave with new music album ‘Ready, Steady, Go!’

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WildBrain, a global leader in kids’ and family entertainment, is launching brand-new original Teletubbies music content this autumn consisting of 10 digital-first music videos and a full-length album titled Ready, Steady, Go!. Targeted at preschool audiences, the album is the first music release from the Teletubbies in over 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies’ 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company’s kids’ and family AVOD network and digital studios.

The first four videos – “Ready, Steady, Go!”, “Peek-A-Boo”, “Silly Things” and “Explorer” – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until November 20.

With global distribution by Universal Music Canada and Virgin Music Label & Artist Services, the full Ready, Steady, Go! album drops on digital music streaming platforms worldwide on October 15 and will also be available on CD. Created for kids and parents to enjoy together, Ready, Steady, Go! is filled with fun songs influenced by contemporary pop and dance music – all with a playful Teletubbies twist.

To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognisable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return. The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.

As well as recording a new album, the Teletubbies have been busy recently delighting fans with a satirical OK! Magazine break-up exposé, a Pride Month charity fashion collection, a “TubbyCoin” cryptocurrency April Fools prank and a surprise New York Fashion Week take-over by Tinky Winky.

 

 

Team GB to present Day 1 keynote at Brand Licensing Europe

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Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics.

BLE – the meeting place for the European licensing industry – takes place in-person at ExCeL London from 17-19 November followed by an online event on 30 November to 1December. Visitors can register for a free ticket now at www.brandlicensing.eu

The Team GB keynote will take place on Wednesday 17 November at 4pm (GMT) in the Platinum Suite of ExCeL London, and open with the Olympians’ personal accounts of their experiences before, during and following their gold-medal-winning performances at this year’s 2020 Summer Olympics.

The first Team GB diver to win four Olympic medals, Tom Daley will appear by live video link from Canada. BMX Freestyle gold medallist Charlotte Worthington will appear in person alongside Tim Ellerton, Commercial Director of Team GB, and Will Stewart, Managing Director of The Point. 1888 (one of Team GB’s brand licensing partners).

A panel session will follow, featuring all four speakers and covering: how Team GB are building the brand to inspire future athletes and sports fans; how will Paris 2024 be a new milestone for the Team GB brand and its athletes?, and Team GB’s unique approach to brand licensing with sports and fan communities in mind.

Charlotte Worthington will join The Point. 1888 on their stand for a meet-and-greet following the presentation at 5pm.

“The brand licensing stories behind Team GB and our British Olympians are fascinating for retailers, licensees and consumers at any time, but this year – when the pandemic delayed the 2020 Summer Olympics by 12 months – they are particularly compelling,” says Informa Market’s VP of Licensing Anna Knight.

“How do you extend your campaigns while also ensuring they have the same impact with consumers? How do you maximise the window of opportunity when an athlete strikes gold? And how do you prep for something that’s three or four years ahead?

“BLE is truly honoured to have two of this summers’ most popular and inspirational Team GB Olympians participate in what will no doubt be an exceptional keynote at the event next month.”

“The Tokyo Games were a sporting event like no other and the postponement to a year later created some complicated challenges, not only for the athletes but also off the field of play in the commercial and licensing world,” says Tim Ellerton, Commercial Director of Team GB.

“Our ability to come together and find creative solutions for our partners and licensees played a huge role in ensuring that when the Games arrived we had everything in place to provide the athletes with the best possible platform to go and perform. We’re very excited to join the panel on the day and provide an insight into what was another fantastic Olympic Games for Team GB.”

Please note, attendees must pre-register for Brand Licensing Europe to ensure a seat.

 

Spin Master champions new League of Legends Collection

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Leading global children’s entertainment company Spin Master has launched the first of its collection as the global master toy licensee for Riot Games’ League of Legends, the most-played PC game in the world.

A mainstay in the multiplayer online battle arena, League of Legends is a team-based strategy game in which two teams of five powerful champions face off to conquer the other’s base. Players choose from over 150 champions to make epic plays and take down towers as they battle their way to victory.

“We are honoured to debut the first of our League of Legends collection, delivering to fans their favourite champions in action figure form and bringing the excitement of the renowned game to the toy aisle,” says Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Our assortment of core and collector figures deliver innovation, meticulous attention to detail and enhanced collectability for the massive international League of Legends fan base both on and offline – and this is just the beginning.”

“Our mission is to make it better to be a player,” says Ashley Maidy, Head of Global Consumer Products at Riot Games. “This involves extending the joy of our League of Legends IP into the real world through a variety of products including toys and collectibles. We are excited for players to see more of the Spin Master collection in the coming months.”

The Fall 2021 League of Legends Collection includes 6” Collector Figures, 4” Core Figures 5-pack, and 4” Core Figures. To mark the launch, Spin Master teamed up with two renowned toy photographers, Mitchel Wu and Jax Navarro, to create dynamic imagery to honour the champions and highlight the authenticity of the figures.

Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube and GUND, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital games presence anchored by the Toca Boca and Sago Mini brands. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries.

Founded in 2006 by Brandon Beck and Marc Merrill, Riot Games is headquartered in Los Angeles, California. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. Riot continues to evolve the game while delivering new experiences to players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, TV, and more.

 

 

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

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Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

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Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”

TIME celebrates International Day of the Girl by teaming with LEGO and Mattel’s Barbie

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To mark today’s International Day of the Girl, TIME magazine has collaborated with two of the world’s most iconic toy brands, on LEGO-based art and episodes of Barbie You Can Be Anything.

Red Border by TIME (TIME’s branded content studio) partnered with LEGO to highlight inspirational girls and young women who are doing amazing things in the world. As part of the partnership, TIME covers were chosen featuring inspirational young women, and effectively ‘LEGOised’.

The chosen covers feature Gitanjali Rao, 15, who is TIME’s first-ever Kid of the Year; Amanda Gorman (pictured above), a champion of the Black experience who, at 23, is the youngest inaugural poet in US history, and Brit Bennett, a best-selling novelist who creates spellbinding stories about kinship and bonds.

In addition, TIME for Kids has partnered with Mattel’s Barbie on two episodes of Barbie You Can Be Anything, an “inspiring digital series for parents and kids featuring conversations with female role models, fun activities, and exciting performances”.

This series is returning following the debut of four episodes in the spring around International Women’s Day and will feature TIME’s Kid Reporters in episodes 5 and 6. Episode 5 (with Kid Reporter Tabitha Kho) will go live on Saturday 16 October and Episode 6 (with Kid Reporters Lauryn Chew, Gabri Blankson and Via Ryerson) will go live on Saturday 23 October.

 

 

 

 

Sanrio partners with Player 2 to grow licensing revenue in the global gaming market

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Gaming and esports marketing agency Player 2 and global lifestyle brand Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing partnerships for its Hello Kitty and Sanrio characters (including Aggretsuko and Gudetama) across the EMEA, India and Oceania regions. Player 2’s work will also include global gaming-related partnerships for Sanrio’s iconic Mister Men Little Miss characters.

Player 2 will lead the efforts to develop specific in-game collaboration programmes that bring awareness of the Sanrio characters to young consumers, while expanding its gaming-related product offerings across in-game activations, peripherals, merchandise collaborations and esports.

“We are thrilled to have the opportunity to further introduce Hello Kitty and friends along with the Mister Men Little Miss characters to gaming audiences,” says John Pierce, Player 2 Managing Partner. “We look forward to collaborating with the Sanrio team to create intriguing and relevant gaming-related partnerships.”

“Sanrio has been creating smiles for over 50 years,” says Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr. Men – Worldwide. “We’re excited to partner with Player 2 to bring the values, optimism and smiles of our iconic characters to gaming enthusiasts everywhere.”

Sanrio, best known for Hello Kitty who was created in 1974, is home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr Men & Little Miss. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world.

BlackMilk to release The Legend of Zelda clothing collection

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Fans of the hugely successful video game franchise will be able to show their love for The Legend of Zelda with an upcoming clothing collection from BlackMilk, inspired by six popular games in the series.

BlackMilk has previously collaborated with Nintendo on their Super Mario and Animal Crossing: New Horizons collections.

With more than 40 pieces in in the collection, BlackMilk’s latest range draws on six of The Legend of Zelda games: Breath of the Wild, Majora’s Mask, Ocarina of Time, Skyward Sword, The Wind Waker and Twilight Princess. Memorable scenes, items and characters from these games – along with famed hero Link and the wise Princess Zelda – feature on BlackMilk’s signature pieces, including leggings, dresses, overalls, active wear and unisex pieces. Two unique bomber jackets featuring artwork from The Legend of Zelda: Breath of the Wild and The Legend of Zelda: Twilight Princess are standout pieces, with easily recognisable patterns, motifs and large-scale back prints aimed at bringing the games to life.

The collection will be available for purchase from 7am (AEST) on 12 October at www.blackmilkclothing.com, with an online lookbook available at 12pm (AEST) on 6 October and a full collection preview at 9am (AEST) on 8 October.

BlackMilk to release The Legend of Zelda clothing collection

Posted on by

Fans of the hugely successful video game franchise will be able to show their love for The Legend of Zelda with an upcoming clothing collection from BlackMilk, inspired by six popular games in the series.

BlackMilk has previously collaborated with Nintendo on their Super Mario and Animal Crossing: New Horizons collections.

With more than 40 pieces in in the collection, BlackMilk’s latest range draws on six of The Legend of Zelda games: Breath of the Wild, Majora’s Mask, Ocarina of Time, Skyward Sword, The Wind Waker and Twilight Princess. Memorable scenes, items and characters from these games – along with famed hero Link and the wise Princess Zelda – feature on BlackMilk’s signature pieces, including leggings, dresses, overalls, active wear and unisex pieces. Two unique bomber jackets featuring artwork from The Legend of Zelda: Breath of the Wild and The Legend of Zelda: Twilight Princess are standout pieces, with easily recognisable patterns, motifs and large-scale back prints aimed at bringing the games to life.

The collection will be available for purchase from 7am (AEST) on 12 October at www.blackmilkclothing.com, with an online lookbook available at 12pm (AEST) on 6 October and a full collection preview at 9am (AEST) on 8 October.