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Tag Archives: lead

RHS secures major kids’ book deal with Scholastic as it pushes into younger market

The Royal Horticultural Society has secured a major new partnership with Scholastic, the globally revered publisher and distributor of children’s books, to launch a range of children’s titles including sticker and activity books, illustrated non-fiction, and more. The deal will also span board and colouring books, annuals, e-books and journals, …

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Marianne James joins Hasbro as new VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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OPINION: The beauty in taking brands out of the home

International Immersive Technology specialist, Kevin Williams of KWP, takes a look at the world of out of home entertainment and the vast potential it holds for the licensing industry. The importance of brand licensing in the explosion of investment in the Out-of-Home entertainment sector has not been lost on anyone, …

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BLE 2019: Universal Brand Development unveils licensee line-up for Trolls World Tour

Universal Brand Development UK and Eire has unveiled the licensing line up for DreamWorks Animation’s Trolls World Tour. The sequel to DreamWorks Animation’s 2016 musical blockbuster is set to arrive in U.K. theatres on 20 March 2020, ahead of the film’s US release on 17 April, boosted by a supporting cast of …

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BLE 2019 Must Sees: Hot picks from the kids’ IP

Brand Licensing Europe is now imminent, taking place in a new venue at London’s ExCeL this October 1 to 3, which if you’re not aware is this week. Among the big name brands joining the expansive line-up of IP from across all corners of the licensing industry will be the …

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Herschend Entertainment: “With Alpha Group we’re bringing Chuggington to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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How fast can fast fashion become? Brands In wants to show you…

One name doing the rounds at next week’s Brand Licensing Europe is Brands In, a streamline company of four specialists looking to shake up the fast fashion space with the promise of lightning fast route to retail for its partners. By name alone, this is an outfit with a big …

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Licensing language: Emoji’s Marco Huesges on the global appeal of an icon

When it comes to market awareness, there’s only a handful of brands that can boast the kind of universality that The Emoji Company enjoys today. Transcendent of language barriers and reliant only on the oldest method of communication since humans first recognised their own faces, it’s small wonder that Emoji’s …

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Mattel readies for Thomas & Friends’ 75th with new partner line-up

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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