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Tag Archives: lead

BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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Brands with Influence scoops up Chefclub for UK licensing

Brands with Influence has been chosen to represent the fast-growing food brand, Chefclub following a run of fruitful meetings in both Las Vegas and Paris. Chefclub is recognised as the fastest growing cooking brand on social media, with over 10 billion views in 2018 and an average of 1 billion …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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The Snowman celebrates Classic Licensed Property award win with brace of new licensees

Fresh from a series of wins at The Licensing Awards on Tuesday night, Penguin Ventures has detailed a series of new licensed partnerships for The Snowman, which took home the Classic Licensed Property Award at the prestigious industry ceremony. Currently celebrating its 40th anniversary, The Snowman has secured new partnerships …

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Emoji’s major win at Licensing Awards 2019 is launchpad for big UK plans for years to come

A year of branded hot air balloons, theme park activations, and a number of fashion show collaborations have culminated in a major win for the Emoji Company in the Best Teen or Adult Licensed Property at this year’s Licensing Awards. The company was handed the accolade, acknowledged by Emoji’s founder …

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BLE 2019: Sony’s Jamie Stevens talks Ghostbusters, Spider-Man and why it’s not just about t-shirts and toys

With Ghostbusters, Peter Rabbit, Outlander, and Cobra Kai under one roof – as well as the continued film rights for Spider-Man and plenty more in between, it’s an eclectic portfolio of properties that Sony Pictures Consumer Products finds itself heading into BLE with this year. But a strong one, nevertheless. …

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Licensing chatter: Marie-Laure Marchand talks survival in a land of giants

With a career spanning 25 years in the children’s entertainment and licensing space, the former head of global consumer products at Xilam, and now SVP of consumer global products at ChefClub, Marie-Laure Marchand has seen the industry through all manner of evolution. Licensing.biz sits down with the licensing industry expert …

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The RNLI sees off competition for Toy Designer of the Year accolade at 2019 Play Creators Festival

The Royal National Lifeboat Institution has come out on top amid strong competition for the coveted Toy Designer of the Year for Licensed Product at this year’s Play Creators Awards. Designers Mike Wyatt and Matthew Wright saw off competition from the creative minds behind products such as Trends UK’s Count …

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