Home / Tag Archives: lead (page 5)

Tag Archives: lead

Fédération Française de Rugby names IMG its global licensing agent

Fédération Française de Rugby, the governing body for rugby union in France, has appointed IMG as its exclusive global licensing representative in a multi-year deal that will take the partnership through to 2024. Under the new deal, IMG will develop a licensing programme using the recently rebranded France Rugby logo …

Read More »

Entertainment One is ‘figuring out what Hasbro brands to bring to the screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, said …

Read More »

Bulldog Licensing: “Growth of the Miraculous brand has been phenomenal”

Bulldog Licensing has labelled the growth of the Miraculous: Tales of Ladybug and Cat Noir as nothing short of ‘phenomenal’, while the UK audience for the series has just been named the second largest in the world. The European licensing agency – who currently handles the licensing programme for the …

Read More »

Mr Men Little Miss launches into McDonald’s Happy Meals with reusable cup collection

Sanrio’s iconic Mr Men Little Miss brand has partnered with McDonald’s for a new Happy Meal promotion across the UK and Ireland, that brings its cast of characters to a line of reusable cups, tapping into the global sustainability movement. This isn’t the first move from Sanrio to align itself …

Read More »

Warner Bros. partners with Wonderland Restaurants to bring DC-inspired dining experience to London

Warner Bros. has partnered with the emerging experiential dining group, Wonderland Restaurants to bring a new, DC-inspired establishment to London’s Soho. The restaurant, called Park Row, is scheduled to open at 77 Brewer Street, and will be the first fully-immersive DC-inspired restaurant experience in the world, bringing with it characters …

Read More »

BBC Studios taps Step Inside Productions to launch first CBeebies-themed experiential pop-up tour for kids

BBC Studios has tapped the London-based experiential production company, Step Inside Productions, to develop and manage the first CBeebies-themed interactive pop-up experience for children. The CBeebies Rainbow Adventure has been designed for children under the age of six and their parents, families, or carers, delivering a transportable, inflatable CBeebies-themed structure …

Read More »

Roald Dahl and Natural History Museum partner to launch Extraordinary Explorers clothing range with M&S

The collaborative efforts of The Natural History Museum and the Roald Dahl Story Company have finally come together, as this week witnesses the launch of a new children’s clothing collection exclusively with Marks & Spencer. Called Extraordinary Explorers, the collection feature 24 pieces, each made from 100 per cent sustainably …

Read More »

WildBrain CPLG launches Lifestyle division to be run by group brands director Victoria Whellans

The entertainment, sport and brand licensing agency, WildBrain CPLG is launching WildBrain CPLG Lifestyle, a new formalised division to oversee and drive revenue for its lifestyle and corporate properties. WildBrain CPLG Lifestyle will be headed up out of London by Victoria Whellans, who has been promoted to group brands director …

Read More »

Opinion: How I met Vincent Van Gogh and its future for licensing

It was at the opening of the Van Gogh Museum’s newest UK venture, the Meet Vincent van Gogh experience along London’s South Bank last night, that a glimpse into the high-spec future of immersive licensing was offered. A collaboration of efforts between Holland’s Van Gogh Museum and the UK’s own …

Read More »

Rockpool Licensing helps bring Brambly Hedge book series to screen in Lupus Films deal

Lupus Films, the animation company behind The Snowman & The Snowdog, has optioned the rights to adapt the classic countryside stories of Brambly Hedge for the screen. The deal between Lupus Films and the estate of Jill Braklem, the author and illustrator of Brambly Hedge, was brokered by Rockpool Licensing. …

Read More »
WordPress Image Lightbox