Spin Master champions new League of Legends Collection

Leading global children’s entertainment company Spin Master has launched the first of its collection as the global master toy licensee for Riot Games’ League of Legends, the most-played PC game in the world.

A mainstay in the multiplayer online battle arena, League of Legends is a team-based strategy game in which two teams of five powerful champions face off to conquer the other’s base. Players choose from over 150 champions to make epic plays and take down towers as they battle their way to victory.

“We are honoured to debut the first of our League of Legends collection, delivering to fans their favourite champions in action figure form and bringing the excitement of the renowned game to the toy aisle,” says Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Our assortment of core and collector figures deliver innovation, meticulous attention to detail and enhanced collectability for the massive international League of Legends fan base both on and offline – and this is just the beginning.”

“Our mission is to make it better to be a player,” says Ashley Maidy, Head of Global Consumer Products at Riot Games. “This involves extending the joy of our League of Legends IP into the real world through a variety of products including toys and collectibles. We are excited for players to see more of the Spin Master collection in the coming months.”

The Fall 2021 League of Legends Collection includes 6” Collector Figures, 4” Core Figures 5-pack, and 4” Core Figures. To mark the launch, Spin Master teamed up with two renowned toy photographers, Mitchel Wu and Jax Navarro, to create dynamic imagery to honour the champions and highlight the authenticity of the figures.

Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube and GUND, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed in more than 190 countries. The Company has an established digital games presence anchored by the Toca Boca and Sago Mini brands. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries.

Founded in 2006 by Brandon Beck and Marc Merrill, Riot Games is headquartered in Los Angeles, California. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. Riot continues to evolve the game while delivering new experiences to players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, TV, and more.

 

 

Spin Master lands global master toy deal for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items.

The range is scheduled to land on shelves in autumn next year.

Entering its second decade, League of Legends is a team-based, multiplayer online strategy game in which two teams of five powerful champions face off to conquer the other’s base. Players choose from over 150 champions to make epic plays and take down towers as they battle their way to victory.

“Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in League of Legends,” said John Blaney, Spin Master’s senior vice president of licensing. “Our League of Legends lineup will appeal to fans of all ages, delivering high-quality products on the cutting edge.

“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline.”

Christian Bayley, director, brand management for consumer products at Riot Games, added: “Spin Master is the perfect partner for the League of Legends franchise and together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe.”

The agreement was brokered by CAA-GBG, the global licensing representative for Riot Games.

“We are excited to have brought together two power houses in gaming and toys. Spin Master’s passion for the League of Legends IP stood out as a key differentiator, and we are excited to go on this journey with Spin Master and Riot Games,” added Robert Schwartz, vice president of sales and new business development, CAA-GBG.