Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’

Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long.

The global toy and entertainment companies join master toy partner Moose Toys who earlier this month released its full line up of toys, play-sets, plush, and figures based on the Space Jam title, a reboot of the hit 90s film this time starring LeBron James.

A full line-up of licensing partners around this year’s blockbuster film was unveiled late last week, spanning the toys, collectables, and games aisles, as well as fashion, food and drink, accessories, sporting goods, publishing, pet products and more. The licensing portfolio for this year’s release has taken on a global scale.

In the toy space, master toy partner Moose Toys us joined by Funko, who will be releasing its Space Jam: A New Legacy assortment including nine Pop! figures, five Pop! key chains, 12 Mystery minis and a Space Jam: A New Legacy Funkoverse board game.

Collectors will be able to get their hands on three exclusives – a ten-inch LeBron James Jumbo Pop! and flocked Tasmanian Devil, a LeBron James variant Funko Pop! available via Amazon, and a Porky Pig landing on Funko.com soon.

This year’s licensing line-up marks the largest Looney Tunes merchandise collection to be rolled out by Warner Bros Consumer Products ‘in decades.’ Further collaborations include partnerships with brands such as Nike, Vilebrequin, Spalding, the Cotton On Group, and LeBron James’ own athlete empowerment brand, Uninterrupted.

It all lands ahead of the film’s release on July 16th this year.

“The original ‘Space Jam’ was a cultural phenomenon when it debuted in 1996, so it’s no surprise that premier partners around the world are inspired by ‘Space Jam: A New Legacy’ and excited to bring a new collection to a new generation of fans,” said Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products.

“We are excited to collaborate with such elite brands to deliver a robust lineup of merchandise that unites the singular style of LeBron James with the iconic fun of the Looney Tunes characters.”

Nike Inc. will release a “Space Jam: A New Legacy” collection globally featuring LeBron James and favorite Tune Squad characters including Bugs Bunny, Lola Bunny and the Goons, Vilebrequin will launch “Space Jam: A New Legacy” swimwear and leisurewear, while the Cotton On Group is releasing new products globally including men’s and children’s apparel, along with stationery, mugs and phone accessories.

And that’s just the tip of the iceberg for the licensing plans for this year.

The latest iteration of The Carousel @ Bloomingdale’s, the retailer’s rotating pop-up shop, will celebrate “Space Jam: A New Legacy” with a unique curation for the family, offering court-inspired fashion to playful outdoor entertaining finds to gifts that enhance the at-home streaming experience.

It will open next month at Bloomingdale’s 59th Street flagship in New York City, select stores nationwide and Bloomingdales.com.

 Space Jam in fashion

 Warner Bros Consumer Product’s “Space Jam: A New Legacy”-inspired fashion collections offer something for everyone with global collections from Nike Inc. and Vilebrequin; stylish plus-size apparel at Torrid; streetwear fashions from Tommy Hilfiger, Bait, Madhappy, Diamond Supply, and NTWRK x UNKNWN; and additional fashion forward lines from Members Only, Forever 21, MeUndies, PSD, Bleacher Report, Rue21 from Hybrid, and Freeze and Pac Sun from Bioworld in the mix.

Capsule collections will also launch from Junk Food Clothing, Pottery Barn Teen and Cakeworthy. Playing with style will be a slam dunk when wearing “Space Jam: A New Legacy” Gamer Jersey, hat, hoodie and t-shirt,all available on Uninterrupted.

There’s  something for every child from infant to tween with cool kids’ fashions from the Gap, Haus of JR, and Outerstuff.

In EMEA, fashion partners include H&M (Worldwide), Primark (US and Europe), Fanatics, Snipes (Europe), LPP (Europe, Middle East), with more to be announced.

In the Asia Pacific region, A Bathing Ape, Carnival, and Freak’s Store are just a few of the partners providing “Space Jam: A New Legacy”-inspired fashions and footwear, plus a limited edition footwear and hat collection are available only in Japan from Converse Japan.

In Australia and New Zealand, EB Games will offer adult tees, headwear, accessories and stationery – everything from drink bottles and backpacks to keychains and totes. Best & Less will welcome “Space Jam: A New Legacy” to Australia with a new range that includes sleepwear and outerwear for the whole family.

In Latin America, designs will launch from Cuidado con el Perro, Paris, Ruz, Centauro, Colecao and more. In Mexico, there will be Cuidado con el Perro t-shirts, Ruz plush and costumes, and novelty board games. In Chile, Colombia and Peru, Paris, Stilotex and Ripley will give fans access to incredible “Space Jam: A New Legacy” inspired products.

In Brazil, fashion and toys will be available from partners such as Grendene, BandUp!, Piticas, Renner, Marisa, Cartel 011, Acuo, Iron Studios, Riachuelo, Grow, and Jandaia, among others, and Rasip will offer new “Space Jam: A New Legacy”-inspired food. An exclusive “Space Jam: A New Legacy” fashion collection with designer Alexandre Herchcovitch under his brand ÁLG will be revealed soon.

On your feet

Come on and slam with Nike Inc.’s Space Jam collections. Fans can buy and wear the same basketball shoes “King James” wears in the film. With youth and adult styles featuring Wile. E. Coyote, Lola Bunny, Bugs Bunny and the rest of the squad, the whole family can “Jam” out and dress up in Nike’s Space Jam collection, which also includes jerseys, tanks, hoodies, jackets, socks and backpacks.

Converse will launch new graphic Looney Tunes sneakers in adult and youth sizes, featuring classic Looney Tunes designs and animation themes, while Crocs will unveil “Space Jam: A New Legacy” slide-ons.

In the accessories space, partners such as Sprayground, Danielle Nicole, Loungefly, Accessory Innovations and Fast Forwardwill capture the on-court action of favorite Tunes on backpacks, court bags and more.

Fossil will release its exclusive Space Jam by Fossil capsule collection, featuring collectible accessories and a limited-edition box set jam-packed with beloved Tune Squad characters on July 7. Starring characters such as Bugs and Lola, the collaboration includes three collections with limited-edition watches, backpacks, small leather goods and more.

Check out digital watch faces and bands Mobyfox, a limited edition collection of watches by Undone, and more styles for the entire squad from Accutime. Whimsical bracelets from Alex and Ani put the Tune Squad on your wrist.

Caps, beanies, and other headwear will arrive courtesy of Junk Brands, Love Your Melon, Mitchell & Ness and New Era, while socks and hosiery will launch courtesy of Stance, Hypnotic Hats, Highpoint, Berkshire, and Rock Em’ Socks.

Sporting the Goods

Spalding, the largest basketball equipment supplier in the world, will continue its legacy of playing an integral role in growing basketball and culture by releasing a new merchandise line inspired by the family film. Spalding will release exclusive hoops and balls and other limited-edition merchandise, hitting U.S. and international retailers, Spalding.com and the Spalding App this June.

Meanwhile, in Home Goods, Franco will introduce movie-themed bedding with blankets, throws, comforters and more, while Hallmark, GeekiTikis and more will bring the Looney Tunes Squad to the kitchen and beyond.

General Mills, Kraft Heinz, McDonald’s, Ferrara Candy Company and more premier food and beverage partners will also join the roster, while in per products, BarkBox will will provide themed chew toys and plush squeak toys for animals.

The licensing roster is complete with more than 20 published titles, spanning movie tie-ins, readers, books and activity books from Penguin Random House, as well as colouring and activity books from Bendon, and fun novelty book formats from Phidal.

Finally, DC Publishing will launch a graphic novel adaptation of the animated/live action movie, written by Ivan Cohen (The Batman and Scooby-Doo Mysteries) alongside an all-star line up of artists. On sale 6/29 for $12.99. Available at major book retailers and participating comic book stores. Also available on Apple books and Amazon.

Moose Toys and Warner Bros. launch full Space Jam: A New Legacy toy line with play-sets, figures, plush and more

Moose Toys and Warner Bros. Consumer Products have released the full line of toys based on this year’s big movie release, Space Jam: A New Legacy, starring LeBron James and his Tune Squad team as they face down the newly launches Goon Squad.

The toys have been launched ahead of the release of the film this year, in a move – according to Moose Toys’ senior director of global marketing, licensed brands, Joe Smith, to “fuel enthusiasm for Space Jam: A New Legacy this year.”

Moose Toys released first details of the Space Jam toy line up, featuring LeBron James and the Tune Squad. With the launch of the complete collection, the firm has released the latest update on its line-up of baddies, the Goon Squad, as well as extended collectable lines.

The Goon Squad line-up includes ‘super-enhanced’ animated versions of real-life basketball all-stars playing to win within the Warner 3000 entertainment digital ‘serververse.’ The line-up includes Chronos, White Mamba, Arachnneka, Wet/Fire, and The Brow, each with their own abilities to tie the Tune Squad in knots.

“Launching the toy line ahead of the movie’s release fuels the enthusiasm for ‘Space Jam: A New Legacy.’ This gives fans a chance to create their own Tune Squad versus Goon Squad action play and lets them get familiar with this cast of characters,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys.

“The Goon Squad toys bring their onscreen counterparts to life in vivid detail. The action figures show off their intimidating appearance and each one’s special ability in ‘wicked’ detail. But can Goons defeat Tunes? Fans will have to wait for the movie to watch this epic match up play out, but until then they can use their imaginations to create their own epic games and endings.”

Taking on the Goon Squad is a stacked Tune Squad full of fan favorites. Space Jam: A New Legacy features basketball star LeBron James alongside Looney Tunes’ greatest characters of all time, led by Bugs Bunny and Lola Bunny.

The extensive line of Space Jam: A New Legacy toys includes action figures, play-sets, collectibles, plush characters and more, including Goo Heroes, which are inspired by Moose Toys’ Heroes of Goo Jit Zu.

It also includes the Super Shoot and Dunk LeBron James featuring a high-flying action figure that jumps, dunks and hangs-on-the-rim, just like LeBron’s character in the film.

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.