Tag Archives: lego super mario

LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

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LEGO sees strong growth in 2020 led by innovative partnerships with cross-audience appeal

A portfolio of strong licences and a cross-generational appeal to kid and adult audiences through the blend of physical-digital play has helped The LEGO Group to a strong year of growth over 2020, as the Danish toy maker reports a 21 per cent growth in consumer sales compared to the …

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LEGO Super Mario and Warner Bros. among NPD’s Global and European Toy Industry Performance Awards winners

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

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LEGO reveals new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets and characters, including the Master Your Adventure Set, the Chain Chomp Jungle Encounter Expansion Set, The Pirhana Plant Puzzling Challenge Expansion Set, and more. Leading the newest line up, the …

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Argos launches LEGO Super Brick delivery van as online shopping reaches new heights

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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LEGO and Nintendo unveil the LEGO NES building kit

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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LEGO gives closer look at LEGO Super Mario launch as pre-order opens on first sets

A few very eventful weeks after the grand unveiling of the latest collaboration, LEGO’s Super Mario licensed range is now available to pre-order, kicking off with the Adventures with Mario Starter Course. The new LEGO Super Mario product line features an interactive LEGO Mario figure that collects coins in real-life …

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