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LEGO teams with Future Today to launch new content app The LEGO Channel

LEGO has detailed its launch of The LEGO Channel, a new, free, and COPPA compliant app for children featuring over 1,000 videos of unique LEGO content, spanning genres and different animation styles for all audiences. The new app has been developed in partnership with the multi-platform video distribution company, Future …

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Manchester United confirms it’s scored a LEGO partnership

Manchester United has secured a licensing agreement with the Billund-based toymaker, LEGO, the teetering Premier League giants revealed earlier this week. Hints of a partnership between the Danish toy firm and the current Premier League seventh placers were first spotted amid the football club’s financial figures for the first quarter …

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Universal Brand Development unveils Trolls World Tour LEGO sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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LEGO and Ameet join forces to launch LEGO Books

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

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BBC Studios and LEGO partner on Top Gear LEGO Technic range

The LEGO Group has veered into a new partnership with BBC Studios to launch its first official LEGO Technic Top Gear set. The new launch is aimed at kids aged nine years old an upwards – and presumably their parents, too – and will launch globally in early 2020. Eloise …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Egmont and LEGO partner for new STEAM learning focused kids’ magazine

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an appearance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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Universal, Illumination and LEGO partner for Despicable Me building sets

Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, …

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