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LEGO and Ameet join forces to launch LEGO Books

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Egmont and LEGO partner for new STEAM learning focused kids’ magazine

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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LEGO lands on XBox’s Forza Horizon 4 with LEGO Speed Champion expansion

Amid some of the biggest reveals at the ongoing E3 videogaming conference, that included an appearance from Keanu Reeves, LEGO has managed to secure headline space, thanks to its latest collaboration with Xbox. The Dutch toy brand is continuing its successful push across the world of videogaming, this time landing …

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Universal, Illumination and LEGO partner for Despicable Me building sets

Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, …

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LEGO reveals official Stranger Things set: The Upside Down

It’s only gone and happened. LEGO has put the rumours to rest and answered the call of every pop culture fanboy and fangirl across the globe, with the unveiling of its LEGO Stranger Things set. In what has been billed by many across the pop culture scene as “the perfect …

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LEGO is launching new DreamWorks Trolls sets in Universal Brand Development partnership

Universal Brand Development and the LEGO Group have forged a new agreement to launch a range of construction sets based on the DreamWorks Animation film franchise, Trolls. The new range is inspired by characters and scenes from the forthcoming feature film Trolls World Tour. “We are excited to build upon …

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LEGO brings Star Wars brand into its coding-focused Boost range

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost. This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three …

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Sesame Street, LEGO and Disney among Apple TV+ kids’ content launch

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

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