Tag Archives: lego

LEGO launches first Adidas Originals Superstar buildable trainer in latest brand extension

The LEGO Group has launched its first buildable sneaker, a LEGO brick building set based on the popular Adidas sneaker model, the Superstar. The move, a first in both the toy and streetwear space, is the latest development in the ongoing partnership between the Danish toy maker and Adidas Originals. …

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Sustainability in Licensing | “The UK and EU have the chance to be world leaders in plastic management”

The UK and the EU have the opportunity to be world leaders in plastic resource management, when legislative changes in packaging and plastics finally kick in, ‘but only if we get it right.’ This is the message being promoted by Stuart Foster, CEO at RECOUP and director of EPRO (the …

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Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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Children’s publisher AMEET partners with Skybound to launch new LEGO comic book series

The children’s book publisher AMEET has detailed a new partnership with the multi-platform content company, Skybound Entertainment to launch a new series of LEGO comic books. The first in the series is slated to debut in 2022 and will be published by Image Comics and Skybound. The exclusive English-language licensed …

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Macmillan Children’s Books lands LEGO City publishing partnership with Ameet

Macmillan Children’s Books has landed a new publishing partnership with AMEET Publishing and the global toy brand, LEGO, to launch a series of LEGO illustrated novelty board books for preschoolers. The global deal will span all languages and was completed by Nicole Pearson, publishing director, brand and media, at Macmillan …

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The Spider-Man inspired LEGO Daily Bugle is the toymaker’s tallest LEGO Marvel set to date

The LEGO Group has welcomed the tallest LEGO Marvel set to date to its collection with the launch of the LEGO Daily Bugle set, an intricate brick-version of the newspaper building made famous through Marvel’s Spider-Man. The new build – one that weighs in at 3,772 pieces to stand at …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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The LEGO Group unveils F.R.I.E.N.D.S Apartment Set complete with Janice minifigure

Ready? Altogether now: Oh. My. God. It’s official. The LEGO Group has just detailed the launch of the new LEGO F.R.I.E.N.D.S Apartments Set, a 2,048 brick set that allows fans to recreate their favourite scenes from the now iconic Warner Bros. sitcom. Setting the scene of some of TV comedy’s most …

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Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series. Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the …

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Kids audio platform Yoto partners with Ameet and LEGO for Duplo story cards

Yoto, the audio platform for kids and firm behind the critically acclaimed and award-winning Yoto Player, has detailed a new  partnership with AMEET Publishing and LEGO Duplo. Under the deal, AMEET will co-create a series of six new audio card packs to complement its well-established LEGO Duplo range. The new …

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