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Tag Archives: lego

Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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LEGO launches #letsbuildtogether and donates $50m to children in need in fight against coronavirus

The LEGO Group and LEGO Foundation have joined forces to address the critical needs of children as the globe continues to battle the COVID-19 pandemic, including a $50m donation to kids most in need and the launch of the #letsbuildtogether campaign. The initiatives have been established to aid all children, …

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Nintendo helps LEGO reinvent its traditional building system with LEGO Super Mario

The LEGO Group and Nintendo have shed light on the teased partnership that got the rumour mills spinning at the start of this week with the reveal of a new building system that brings Super Mario into the physical LEGO world. Neither a video game nor a traditional LEGO brick-based …

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LEGO and PAW Patrol launch new audio content across Spotify, Amazon Music and more

LEGO is launching a library of new audio content across the biggest music and audio streaming platforms of today, including Spotify, Amazon Music, Audible, Apple music, and Deezer. The new content will take the form of a series of audio plays set within LEGO’s worlds of LEGO Ninjago, LEGO Friends, …

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LEGO teams with Future Today to launch new content app The LEGO Channel

LEGO has detailed its launch of The LEGO Channel, a new, free, and COPPA compliant app for children featuring over 1,000 videos of unique LEGO content, spanning genres and different animation styles for all audiences. The new app has been developed in partnership with the multi-platform video distribution company, Future …

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Manchester United confirms it’s scored a LEGO partnership

Manchester United has secured a licensing agreement with the Billund-based toymaker, LEGO, the teetering Premier League giants revealed earlier this week. Hints of a partnership between the Danish toy firm and the current Premier League seventh placers were first spotted amid the football club’s financial figures for the first quarter …

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Universal Brand Development unveils Trolls World Tour LEGO sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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LEGO and Ameet join forces to launch LEGO Books

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

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BBC Studios and LEGO partner on Top Gear LEGO Technic range

The LEGO Group has veered into a new partnership with BBC Studios to launch its first official LEGO Technic Top Gear set. The new launch is aimed at kids aged nine years old an upwards – and presumably their parents, too – and will launch globally in early 2020. Eloise …

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