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Tag Archives: lego

World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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LEGO unleashes the LEGO DC Batman 1989 Batwing, inspired by the Tim Burton classic movie

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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LEGO commits $400m to accelerating its sustainability pledge in next three years

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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LEGO and Levi’s build new collection that turns fashion line into “a blank canvas for LEGO play”

The worlds of fashion and toys have discovered an innovative way to combine through a new partnership between The LEGO Group and Levi’s and the introduction of the customisable baseplate, that will turn your pair of jeans “into a new blank canvas for LEGO play.” Exclusive to the collection, the …

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LEGO partners with Tongal and turns to fans to build new content through LEGO World Builder

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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PAW Patrol, Star Wars and LEGO Nintendo among Argos’ top 12 Toys for Christmas 2020 picks

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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LEGO and Nintendo unveil the LEGO NES building kit

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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LEGO brings pop culture to the home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …

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LEGO and Disney go retro with classic Mickey Mouse and Minnie sets

The classic look Mickey Mouse and Minnie are to be immortalised in brick form, thanks to a new partnership between Disney and LEGO that will see the Danish toy company launch new building sets depicting the animated icons in their original look. With this new construction set, fans can re-live …

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