Tag Archives: lego

The LEGO Foundation and KIRKBI offer $15.7m of support to children in Haiti and Afghanistan

The LEGO Foundation and the LEGO Group’s owners, KIRKBI have offered up 100 million Danish Kroner – the equivalent to $15.7m – to support vulnerable children in Haiti and Afghanistan with partners Unicef, the UN Refugee Agency, and Education Cannot Wait. Through the pledge, 30 million DKK will go to …

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PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …

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Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The2021  Licensing Awards. Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, …

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Peanuts Worldwide taps brand executive and licensing expert Tim Erickson as Executive Vice President of Brand

Peanuts Worldwide has appointed the consumer products and brand executive, Tim Erickson as its Executive Vice President of Brand, Peanuts Worldwide, a role in which he will oversee the team managing the brand’s global licensing business. Working alongside the family of Peanuts creator, Charles M. Schulz as well as WildBrain’s …

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LEGO unveils the LEGO Star Wars Republic Gunship in latest Ultimate Collector’s line up

A new LEGO Star Wars Republic Gunship construction set has become the latest addition to the LEGO Group’s Ultimate Collector’s line-up, having triumphed in the public vote via the company’s LEGO Ideas platform. The Republic Gunship rose supreme when LEGO invited fans to vote on the top three requested sets …

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LEGO launches its first experiential pop-up retail and activity tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

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LEGO and Volkswagen launch latest version of the LEGO VW T2 Camper Van

The LEGO Group has struck up a partnership with the German car manufacturer Volkswagen to launch the latest version of the ubiquitous LEGO Volkswagen T2 Camper Van, expanding upon its portfolio of cult vehicle LEGO builds. The new LEGO Volkswagen T2 Camper Van is based on its namesake of the late …

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LEGO brings Seinfeld back from the ’90s with LEGO Ideas building set

The classic ’90s sitcom, Seinfeld is to be immortalised in LEGO form thanks to a successful fan-backed project launched via the LEGO Ideas platform. Fans will now be able to recreate some of the most iconic scenes with the LEGO Ideas Seinfeld set, featuring Jerry Seinfeld’s apartment, a buildable stage …

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LEGO has revamped its ‘retail entertainment’ with New York City flagship LEGO Store

The LEGO Group has opened the doors of an immersive new LEGO Store in New York City, setting up shop in a two-storey location on Fifth Avenue as the first flagship store to feature new retail formats. Elements of the innovative new store will be introduced to more than 100 …

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LEGO unveils prototype brick made from recycled plastic in ‘first step on long journey’

A prototype LEGO brick made from recycled plastic has become the latest advance made by the Danish toy maker in its ongoing journey towards better sustainability and its ‘ambitious goal’ of becoming 100 per cent sustainable by 2030. It’s taken a team of more than 150 engineers three years to …

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