Tag Archives: lego

LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago. The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution …

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Universal Music Group signs LEGO Minifigure L.L.A.M.A to its Astralwerks label

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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LEGO and Universal Music Group unveil first product line-up for LEGO VIDIYO

The LEGO Group has today unveiled the first range of products to arrive from its new LEGO Vidiyo platform, a collaboration with Universal Music Group that will enable kids to create their own music videos using LEGO Minifgures, new LEGO kits, and augmented reality technology. Teased last month, LEGO Vidiyo …

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New York | Toy of the Year awards underscores big year for children’s licenses

Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – …

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Sesame Workshop, WWF and LEGO take home major wins in Kidscreen Awards 2021

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media. Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment …

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LEGO and SEGA partner to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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LEGO launches wellness soundscape using the satisfying sounds of 10,000 bricks

The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks. But there’s no soundtracks of fully-grown adults yelping …

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LEGO Super Mario and Warner Bros. among NPD’s Global and European Toy Industry Performance Awards winners

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

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LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music. Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth …

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