Tag Archives: lego

LEGO marks 20 years of LEGO Harry Potter with new sets exploring the magic of the Wizarding World

Marking 20 years of the LEGO Harry Potter franchise, the Danish toy maker has rebooted its partnership with Warner Bros. Consumer Products to reveal a new range of building sets that delve deeper into the magic of Hogwarts and the Wizarding World of Harry Potter. The enchanted walls of Hogwarts …

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Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

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LEGO reveals its Dark Side with the launch of its LEGO Star Wars Helmets collection

The LEGO Group has unveiled three new LEGO Star Wars construction sets for adult builders to recreate some of the most iconic designs from the Star Wars galaxy, including two new additions to the LEGO Star Wars helmet collection. First revealed last year, the helmet collection features a bust inspired …

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LEGO, Hasbro and Microsoft Xbox among second wave speakers at Brand & Licensing Innovation Summit

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the likes of Revlon, Elizabeth Arden, Studiocanal, Chefclub, and Perry Ellis as well as the already …

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LEGO and NASA partner on Space Shuttle Discovery set launch, with help from Astronaut Dr Kathy Sullivan

The LEGO Group has partnered with NASA to launch its new LEGO NASA Space Shuttle Discovery set, a new science-focused construction set aimed at the adult LEGO fan audience. The new set was officially revealed this week by the former NASA Astronaut, Dr Kathy Sullivan, who was part of the …

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Moonpig grows its kids’ gifting portfolio with LEGO partnership and ‘ambitious plans for more to come’

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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LEGO sees strong growth in 2020 led by innovative partnerships with cross-audience appeal

A portfolio of strong licences and a cross-generational appeal to kid and adult audiences through the blend of physical-digital play has helped The LEGO Group to a strong year of growth over 2020, as the Danish toy maker reports a 21 per cent growth in consumer sales compared to the …

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Licensing International France Awards winners and first French Rising Star revealed

LEGO Super Mario, The Pokemon Company, and Crunchyroll have been named among the winners of this year’s Licensing International France Awards in a live virtual event that brought together nearly 250 industry executives from France and around the world. Hosted by Christophe Drevet from CDR Strategy and Licensing International France’s …

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LEGO enters Hundred Acre Wood with latest Ideas launch, LEGO Winnie the Pooh

The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LEGO Ideas project, LEGO Winnie the Pooh, a set based on the original designs from LEGO builder Ben Adler. Taking inspiration from the tales of A.A. Milne’s adventures of Christopher Robin that …

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LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago. The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution …

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