Tag Archives: licensing agency

ARTiSTORY to celebrate its first birthday at Brand Licensing Europe

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Exhibiting for the first time at BLE, licensing agency ARTiSTORY will be marking its first anniversary at the event.

The company was established last year in the middle of the global pandemic by licensing entrepreneurs Yizan He and Natasha Dyson, with support from Sinofaith IP Investment Company (SIPIC). Twelve months on, ARTiSTORY employs nearly 50 sales, marketing and creative staff in offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and has launched its first creative trends and themes ready to be licensed on behalf of its cultural partners.

ARTiSTORY’s first museum partner, The National Palace Museum, Taipei came on board in February 2021, quickly followed by cultural institutions across the world: the National Gallery, London; the Museum of Fine Arts, Boston; Dunhuang, China and most recently, the Brooklyn Museum, New York.

By securing multi-year master licenses with its museum partners, and through its unique “Artefacts to Merchandise” business model, ARTiSTORY creates and licenses on-trend, contemporary prints and patterns inspired by some of the most celebrated artworks in the world. In addition, ARTiSTORY helps global retailers and consumer brands tap into the growing interest in art and cultural content from younger audiences, by providing storytelling content in engaging formats, such as videos, live streaming from museums, immersive shop windows, and pop-up stores.

ARTiSTORY is looking forward to welcoming retailers, brands and manufacturers in all product categories to its stand, B219, which features artwork from its latest style guides.

“I’m so proud of what we’ve achieved in a year”, says Natasha Dyson, Co-Founder and Licensing Director of ARTiSTORY, “Securing five fantastic museum partners and building a global team has been hard work, but at the same time very rewarding. Now we can’t wait to ‘wow’ licensees with our 2022 global creative themes at BLE”.

Yizan He, Co-Founder & CEO of ARTiSTORY, adds: “It’s been my vison for many years to bring art and cultural licensing to a global audience.  Setting up ARTiSTORY has been an incredible journey so far, and with more museum partners joining us soon, and artist collaborations in the pipeline, we’re set to have another busy year ahead.”

Asembl announces appointment of Wendy Garth as Brand & Licensing Director – Design

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Australia’s leading design, lifestyle and FMCG licensed brand extension agency Asembl has today announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design. Wendy will drive the development of the agency’s ‘Fashion and Design’ division, which launches with the global representation of Australian artist and whimsical creative collaborator Fleur Harris, and will bring with her over 20 years as a noteworthy leader in the creative, design, fashion, and licensing industries.

With a distinguished history of working for high profile clients and global brands with Warner Bros for 13 years, Wendy has extensive experience driving revenue and engagement across retail channels, digital platforms and consumer experiences.

In her role for Asembl, Wendy will steer the development of Fleur Harris’ intricate and magical designs into new product categories while also strategically extending and catapulting Fleur’s footprint around the world. Wendy will continue to build upon Fleur’s growing fan base internationally and as Asembl continues to grow and expand its fashion and design space, she will manage upcoming client licensing initiatives locally and globally.

Fleur Harris is fast earning a global reputation with her collaboration with luxury Australian childrenswear label Tutu Du Monde, launching this month in international retailers including Saks Fifth Avenue, Harrods, Neiman Marcus and Bloomingdales. The Fleur Harris brand is enjoying great home-grown success in Australia with highly successful collaborations with homewares retailer Adairs and Jimmy Cricket wallpapers.

“I am thrilled to announce the appointment of Wendy Garth to Brand & Licensing Director – Design,” says Asembl Managing Director, Justin Watson. “Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team.  As we enter our sixth year specialising in fashion, lifestyle and FMCG licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio.  As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world.”