Tag Archives: licensing expo

“LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said LIMA president, Maura Regan.

As brand owner Mercis heads to Las Vegas’ Licensing Expo next week, we sit down with Mark Teunissen, senior project manager for Miffy to explore the universal appeal of this iconic brand.

International pavilions such as China, Japan and Mexico are each witnessing increased numbers with new international exhibitors such as TOHO, Spin Master and Van Gogh Museum joining the fold.

The Vegas Store boasts a variety of branded merchandise, from mugs and t-shirts to footballs and flotation devices.

Meanwhile, numerous product categories experienced a similar growth, led by video games which experienced a 46 per cent increase.

The brand increased its international licensing reach in 2016 with new launches across South Korea, Japan, China, Singapore and Malaysia.

The pop-culture specialists will also launch a line of accessories and apparel, each featuring characters from Buddy Thunderstruck, with a launch scheduled for this holiday season.

A blend of the popular poo emoji and unicorns, the new property launches with toys, apparel and digital content.

Valentina La Macchia, Director of Mondo tells Licensing.biz why a trip to the firm's stand this year is well worth it.

Hannah Mungo, country director, UK and Ireland, Universal Brand Development talks us through the firm's raft of big hit movie franchises.